For a website to be truly useful, you need to get traffic to it (have users visiting it regularly).
In addition to SEM , an SEO strategy is a must. That is: getting to the top positions in Google searches for free.
Sounds good, right?
But SEO is a whole new world and you need to have some basic concepts clear before you get down to business, starting with On-Page SEO and Off-Page SEO.
For this reason, our goal with this article is that when you finish reading boost business’s competitiveness with switzerland lists it, you will know these two SEO strategies and be able to distinguish between them.
And without further ado, let's get started!
Before we start: a brief summary of what SEO is
But we couldn't start without doing a quick review of what SEO exactly is .
SEO stands for Search Engine Optimization .
And this that sounds so marketing-like , what is it really?
Very simple.
Imagine your website is about WordPress web design . What you want is that when people search for “web designer who works with WordPress” on Google, Bing, Yahoo or any other search engine , your website comes up first.
You know: the higher you rank in search results, the more people will click on your link.
As the saying goes, the second page of Google is the perfect place to hide a dead body. That's because nobody ever looks at this page. They all just stay on the first page .
Therefore, working on SEO makes your website appear at the top when someone searches for words related to your product or service, and consequently, makes your website much more visited .
And the best part: you don't have to pay for these visits, since they are organic (free).
SEO is very interesting, yes sir.
But if we dig deeper, we begin to see that there are different types of strategies.
Specifically, it is usually differentiated into On Page SEO and Off Page SEO .
Both are absolutely necessary to achieve optimal positioning of your website, although they are quite different from each other.
Let's see what they are about.
What is On-page SEO
On-Page SEO is nothing more than the optimizations or improvements you make within your website .
Its main objective is to help Google “index” (a marketing term that refers to Google adding you to its search network) your website correctly.
These are the elements that make up On Page SEO
And to make things clearer, these are some of the main elements that come into play in an On-Page SEO strategy.
Keywords or Keywords
Essential: You must choose well the keywords for which you want to appear on Google .
As we mentioned before, if you are a web designer specializing in WordPress, it is best to appear on Google when people search for these or related words.
It is important that you spend time researching keywords to find out which ones are most commonly searched for, etc.
Page titles: H1, H2, H3
Knowing your keywords gives you a lot of power, since from now on you will be able to put them in the titles of your static pages on the website (Home, About me, Services page, etc.) and in your blog (the titles, subtitles, etc., that the articles contain).
It is recommended to place keywords as far to the left as possible.
Title, Meta Description y URL
It is also essential to put these keywords in these three places, although the keyword in the Meta Description is given less and less importance. Google prefers that what you write there is interesting for the user and that they end up clicking on the link to read what is inside the website.
