Why it is important to improve the speed of your website
Posted: Thu Dec 05, 2024 6:29 am
Loading speed is a fundamental aspect of a website. Improving the speed of your website means improving the experience of users who visit it and at the same time boosting the ranking in Google's organic results .
The WPO performance and loading speed of a website are therefore essential for SEO and, at the same time, for its success among users .
Importance of web loading speed
Importance of web loading speed
The vast majority of internet users use Google, the largest search engine. Google tries thailand consumer mobile number list to offer its users the best possible results in order to remain a leader in the sector, and for this reason, it places so much importance on website performance .
A second can make a big difference in today's world, especially on the Internet.
What is web page loading time?
Load time is the time it takes for a web page to download and display all of its content in the browser. That is, the time that elapses from when the user clicks on the URL until all of the page's elements appear on the screen.
What is the ideal charging time?
The loading time of a web page should not exceed 3 seconds , ideally it should be less than 2 seconds .
If your website is taking longer to load, it is extremely important that you review it and implement the necessary changes to reduce loading time. As we mentioned above, it not only harms the user experience due to low effectiveness, but it also negatively affects organic positioning and any SEM strategy being applied in search engines.
Importance of web loading speed
Today, users who visit a website that doesn't respond quickly are likely to leave. According to Google data, 50% of users expect a website to load in less than two seconds , and every extra second increases the likelihood that a user will leave. Up to 123% is more likely to leave a website if it takes 10 seconds to load.
A high bounce rate means that the website is not attractive to users and therefore not to Google either.
how to improve wpo web performance
Importance of web loading speed
That's right, one extra second of loading can have consequences. Below we will delve deeper into the importance of web loading speed.
The conversion rate
If you have a website or an e-commerce site, no matter how attractive its design is, and no matter how well developed the Inbound Marketing strategy is, the conversion funnel will not work properly if the conversion process is slow for your users.
Conversion Rate is directly dependent on page speed. Consumers expect websites to load in 2 seconds or less, and 40% will abandon a site if it takes 3 seconds longer. These numbers do a huge amount of damage to your conversion potential .
As a relevant case of interest, it is worth mentioning that Amazon conducted a study where they slowed down their pages by 100 milliseconds. In the results of this test, they discovered that small slowdowns resulted in costly losses. Amazon is a well-known website and has a very good reputation. If users don't wait an extra second for Amazon, they won't wait for even less well-known websites.
User experience
Attracting and retaining users is key in today's digital age. Today's consumers experience product saturation and competition between companies is fierce. There are so many options out there that no one is going to wait for a website to load.
Improving your users' browsing experience is the way to stay afloat and be able to face this strong competition. Web loading speed is especially important when it comes to customer loyalty.
Loading speed for SEO, UX, and CRO
Loading speed for SEO, UX, and CRO
Almost 50% of users say they tell their contacts if they have a bad experience with a website. Therefore, by offering poor service and a bad user browsing experience, you not only lose one customer, but you could lose many more.
Just one second difference can reduce user satisfaction and therefore reduce the chances of subsequent loyalty and all the fewer purchases that loyal customers bring.
Web visibility
Google considers loading speed to be one of the most important factors in its Quality Score system. The slower your page is, the fewer users will see it in search engine results. Google doesn't want to send users to slow sites.
For the same reason, the speed of your mobile version is even more important today than that of your desktop version and directly affects your organic and paid positioning.
If you want to improve your visibility , it is essential to reduce the loading speed of your website for any device.
If you no longer believe that the loading speed of your website is not important, and you want to optimize its performance, you can contact us at Kiwop, we are experts in WPO.
How to evaluate the loading speed of a website in Google Page Insights
The first thing you need to do is add the URL of the site you want to analyze . Within a few seconds, this tool will provide you with the loading speed results. There are two results tabs: mobile and desktop .
Google Page Insights provides an overall score that gives you an idea of how fast your website loads .
PageSpeed Insights offers recommendations to improve this data:
In red it shows those elements that it considers most harmful to the website.
In orange, it provides information on items that should be fixed but are not so urgent.
This information may be difficult to interpret as it contains highly technical elements. For more information, please contact us at Kiwop.
The WPO performance and loading speed of a website are therefore essential for SEO and, at the same time, for its success among users .
Importance of web loading speed
Importance of web loading speed
The vast majority of internet users use Google, the largest search engine. Google tries thailand consumer mobile number list to offer its users the best possible results in order to remain a leader in the sector, and for this reason, it places so much importance on website performance .
A second can make a big difference in today's world, especially on the Internet.
What is web page loading time?
Load time is the time it takes for a web page to download and display all of its content in the browser. That is, the time that elapses from when the user clicks on the URL until all of the page's elements appear on the screen.
What is the ideal charging time?
The loading time of a web page should not exceed 3 seconds , ideally it should be less than 2 seconds .
If your website is taking longer to load, it is extremely important that you review it and implement the necessary changes to reduce loading time. As we mentioned above, it not only harms the user experience due to low effectiveness, but it also negatively affects organic positioning and any SEM strategy being applied in search engines.
Importance of web loading speed
Today, users who visit a website that doesn't respond quickly are likely to leave. According to Google data, 50% of users expect a website to load in less than two seconds , and every extra second increases the likelihood that a user will leave. Up to 123% is more likely to leave a website if it takes 10 seconds to load.
A high bounce rate means that the website is not attractive to users and therefore not to Google either.
how to improve wpo web performance
Importance of web loading speed
That's right, one extra second of loading can have consequences. Below we will delve deeper into the importance of web loading speed.
The conversion rate
If you have a website or an e-commerce site, no matter how attractive its design is, and no matter how well developed the Inbound Marketing strategy is, the conversion funnel will not work properly if the conversion process is slow for your users.
Conversion Rate is directly dependent on page speed. Consumers expect websites to load in 2 seconds or less, and 40% will abandon a site if it takes 3 seconds longer. These numbers do a huge amount of damage to your conversion potential .
As a relevant case of interest, it is worth mentioning that Amazon conducted a study where they slowed down their pages by 100 milliseconds. In the results of this test, they discovered that small slowdowns resulted in costly losses. Amazon is a well-known website and has a very good reputation. If users don't wait an extra second for Amazon, they won't wait for even less well-known websites.
User experience
Attracting and retaining users is key in today's digital age. Today's consumers experience product saturation and competition between companies is fierce. There are so many options out there that no one is going to wait for a website to load.
Improving your users' browsing experience is the way to stay afloat and be able to face this strong competition. Web loading speed is especially important when it comes to customer loyalty.
Loading speed for SEO, UX, and CRO
Loading speed for SEO, UX, and CRO
Almost 50% of users say they tell their contacts if they have a bad experience with a website. Therefore, by offering poor service and a bad user browsing experience, you not only lose one customer, but you could lose many more.
Just one second difference can reduce user satisfaction and therefore reduce the chances of subsequent loyalty and all the fewer purchases that loyal customers bring.
Web visibility
Google considers loading speed to be one of the most important factors in its Quality Score system. The slower your page is, the fewer users will see it in search engine results. Google doesn't want to send users to slow sites.
For the same reason, the speed of your mobile version is even more important today than that of your desktop version and directly affects your organic and paid positioning.
If you want to improve your visibility , it is essential to reduce the loading speed of your website for any device.
If you no longer believe that the loading speed of your website is not important, and you want to optimize its performance, you can contact us at Kiwop, we are experts in WPO.
How to evaluate the loading speed of a website in Google Page Insights
The first thing you need to do is add the URL of the site you want to analyze . Within a few seconds, this tool will provide you with the loading speed results. There are two results tabs: mobile and desktop .
Google Page Insights provides an overall score that gives you an idea of how fast your website loads .
PageSpeed Insights offers recommendations to improve this data:
In red it shows those elements that it considers most harmful to the website.
In orange, it provides information on items that should be fixed but are not so urgent.
This information may be difficult to interpret as it contains highly technical elements. For more information, please contact us at Kiwop.