Digital Marketing vs Traditional Marketing
Posted: Thu Dec 05, 2024 8:29 am
A few years ago, when we heard the word marketing, we could only imagine media such as television, radio or print media. Many years and technological changes later, we find ourselves in a digital world where we consume advertising in most of the applications and platforms we use .
These two realities can be defined with the terms traditional marketing and digital marketing. Below, we will tell you a little more about what each one is about, what their peculiarities are and how, contrary to what many think, they can be combined to create an excellent strategy.
Traditional marketing
Traditional marketing refers to all strategies that occur in non-digital media, such as television, radio, print media, physical stores, etc.
Digital marketing
Digital marketing refers to all the strategies and actions carried out with the Internet, digital devices, platforms and applications to promote products or services, provide customer service and monitor results.
Main differences between traditional and digital marketing
In addition to the difference in the use of media, there are other peculiarities that represent each of these types of marketing.
A good way to understand it is through the following argentina consumer mobile number list categories: focus, scope, measurement, cost and the interaction that can be had with the client.
Approach:
Traditional marketing is aimed at a mass audience, therefore, it does not know its characteristics in such a specific way. And therefore, the focus of its messages will be on the product or service , being direct advertising.
Digital marketing is the complete opposite. It is able to target a more segmented audience, but it receives a lot of advertising at the same time. Therefore, to achieve its objective, it must focus on creating content that seems relevant to the user , showing more than just the advantages of the product or service offered.
Scope:
Traditional marketing is subject to a specific geographic location . It is also important to mention that by not needing the Internet, it can reach populations where there is not yet advanced technological development.
Digital marketing is capable of eliminating geographical limits , allowing you to reach wherever you want.
Measurement:
In traditional marketing, a campaign is carried out and then the results must be measured until it is over. Therefore, the return on investment takes longer to arrive, and a greater risk is taken when investing in advertising.
These two realities can be defined with the terms traditional marketing and digital marketing. Below, we will tell you a little more about what each one is about, what their peculiarities are and how, contrary to what many think, they can be combined to create an excellent strategy.
Traditional marketing
Traditional marketing refers to all strategies that occur in non-digital media, such as television, radio, print media, physical stores, etc.
Digital marketing
Digital marketing refers to all the strategies and actions carried out with the Internet, digital devices, platforms and applications to promote products or services, provide customer service and monitor results.
Main differences between traditional and digital marketing
In addition to the difference in the use of media, there are other peculiarities that represent each of these types of marketing.
A good way to understand it is through the following argentina consumer mobile number list categories: focus, scope, measurement, cost and the interaction that can be had with the client.
Approach:
Traditional marketing is aimed at a mass audience, therefore, it does not know its characteristics in such a specific way. And therefore, the focus of its messages will be on the product or service , being direct advertising.
Digital marketing is the complete opposite. It is able to target a more segmented audience, but it receives a lot of advertising at the same time. Therefore, to achieve its objective, it must focus on creating content that seems relevant to the user , showing more than just the advantages of the product or service offered.
Scope:
Traditional marketing is subject to a specific geographic location . It is also important to mention that by not needing the Internet, it can reach populations where there is not yet advanced technological development.
Digital marketing is capable of eliminating geographical limits , allowing you to reach wherever you want.
Measurement:
In traditional marketing, a campaign is carried out and then the results must be measured until it is over. Therefore, the return on investment takes longer to arrive, and a greater risk is taken when investing in advertising.