When an existing client hires you again for a new project or expands their existing ones, you start working with them on their project right away. You already know each other, you know their company's objectives and they know the good work you do. You all know what to expect from that new project and that makes it much easier to achieve success.
You probably already know that customer loyalty or retention strategies are a fundamental part of any business and you even apply them in some of your projects.
So why don’t you have a loyalty strategy in your marketing agency? Attracting and retaining clients to create long-term relationships is necessary for your agency to grow and be successful for many years to come.
In this article, we will look at the keys to doing it correctly in your agency and help you grow. In addition, we will give you some examples of actions that you can incorporate into your strategy from this very moment.
The keys to india consumer mobile number list building customer loyalty
1. Choose the right clients for your agency
There may be times when you need money coming in as soon as possible and you are tempted to say yes to any client or project that comes your way. But this usually doesn't end well, they are probably small accounts that can waste a lot of your time and they are just looking for a quick and cheap solution.
Instead of accepting everything, stop and think about your ideal customer profile . Analyze the leads you receive and decide if it is worth investing your time in them. This way, you can make your lead nurturing process much more personalized and reach the customers who can really grow your business.
2. Understand your real goals
It's impossible to deliver great results to your clients without having a deep understanding of their business and overall company goals. Aside from knowing their products and services in detail, you'll need to learn what they're looking to achieve and what they might consider success.
