Most of these decorative fonts should be restricted
Posted: Thu Dec 05, 2024 8:46 am
If a client lacks the necessary technology or space to display your ideal font choice, they’ll see your fallback font. Older machines may use system fonts as fallbacks, but most modern email clients display web-based fonts. Your “right” fallback font should have the same look, feel, and spacing as your ideal choice. Optimize Headers: Cursive and fantasy fonts may not be the most popular options anymore, but they’re still helpful for adding personality and visual distinction to your email marketing campaigns.
However, they’re more difficult to russia phone number library read when scaled down. To a 20-point font size minimum. Optimize Spacing: Single-spaced content may be hard to read. Instead, try 5! You’ll give your content more “breathing room” and prevent potential graphical glitches should a client need your fallback font. Make Small Text Readable: It’s neither illegal nor uncommon to use tiny text for disclaimers. Still, you want that information to be legible. Serif fonts are harder to read when scaled down, so stick to the sans-serif font family for tiny text.

Readability Finally, you want your font stack to be legible. Remember: An email-safe font isn’t always a reader-friendly font. You must consider how the font appears on different devices. Some fonts are “gimmes.” Most serif and sans-serif fonts are safe choices. Arial Courier, MS Sans Serif, MS Serif, and Times New Roman are timeless, reliable choices. They scale well and work well as an inline style. Moreover, their widespread distribution ensures they’ll display correctly on most web clients, including Apple Mail, the Gmail App, Microsoft Outlook, and Yahoo Mail.
However, they’re more difficult to russia phone number library read when scaled down. To a 20-point font size minimum. Optimize Spacing: Single-spaced content may be hard to read. Instead, try 5! You’ll give your content more “breathing room” and prevent potential graphical glitches should a client need your fallback font. Make Small Text Readable: It’s neither illegal nor uncommon to use tiny text for disclaimers. Still, you want that information to be legible. Serif fonts are harder to read when scaled down, so stick to the sans-serif font family for tiny text.

Readability Finally, you want your font stack to be legible. Remember: An email-safe font isn’t always a reader-friendly font. You must consider how the font appears on different devices. Some fonts are “gimmes.” Most serif and sans-serif fonts are safe choices. Arial Courier, MS Sans Serif, MS Serif, and Times New Roman are timeless, reliable choices. They scale well and work well as an inline style. Moreover, their widespread distribution ensures they’ll display correctly on most web clients, including Apple Mail, the Gmail App, Microsoft Outlook, and Yahoo Mail.