Sports Marketing Strategies: 10 Effective Examples
Posted: Thu Dec 05, 2024 8:50 am
eSport marketing already has an audience that surpasses traditional sports. The global audience for eSports is estimated to reach 550 million people by 2021 , an opportunity that marketers cannot afford to miss.
And yet, many still don't know how to approach an eSports marketing strategy for their brand. It's a relatively new and very niche sector, so if you're not familiar with the world of video games, it can be difficult to know where to start. Here are 10 effective examples of eSports marketing strategies and how they work.
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eSports Marketing Strategies 10 Effective Examples
How does eSports marketing work?
eSports are competitive tournaments between video game players, such as League of Legends, Counter-Strike, Clash Royale or Fortnite.
As with traditional sports, eSports championships are broadcast live and attract a large audience due to their spectacle value.
Its growing popularity in recent years has made eSport marketing strategies very relevant. In the United States alone, it is estimated that they generated $200 million in advertising revenue in 2019.
As with other sports and entertainment, the eSports sector offers multiple opportunities for collaboration with brands, from sponsorships and influencer marketing to content marketing. The key is to be able to speak the "language" of gamers in order to connect with them.
10 effective eSports marketing strategies
1) Choose the right game
The first essential step for an effective eSports marketing strategy is to thoroughly research the market.
There are currently over 30 video games with professional tournaments , and each of them has its own audience. In addition, the landscape changes very quickly as new titles are released.
In order to choose the right channel, it is therefore necessary to thoroughly study the audiences of different tournaments and see which ones best correspond to our ideal audience.
2) Event sponsorship
For a sponsorship to be effective, we must take these factors into account:
Visibility: Before signing a sports sponsorship, there must be very clear agreements to ensure the visibility of the brand/product.
Engagement : It is not enough to be visible, it is also necessary to explore interaction opportunities, as this will increase brand recall.
Price: Most eSports organizations and tournament organizers are still defining their revenue model. If sponsorships help them cover costs, they are likely open to establishing long-term relationships.
Segmentation : In general, the eSports audience is young and tech-savvy, but as we have seen, each video game is different.
And yet, many still don't know how to approach an eSports marketing strategy for their brand. It's a relatively new and very niche sector, so if you're not familiar with the world of video games, it can be difficult to know where to start. Here are 10 effective examples of eSports marketing strategies and how they work.
Do you want to know the 128 digital marketing trends list of north korea consumer email predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
eSports Marketing Strategies 10 Effective Examples
How does eSports marketing work?
eSports are competitive tournaments between video game players, such as League of Legends, Counter-Strike, Clash Royale or Fortnite.
As with traditional sports, eSports championships are broadcast live and attract a large audience due to their spectacle value.
Its growing popularity in recent years has made eSport marketing strategies very relevant. In the United States alone, it is estimated that they generated $200 million in advertising revenue in 2019.
As with other sports and entertainment, the eSports sector offers multiple opportunities for collaboration with brands, from sponsorships and influencer marketing to content marketing. The key is to be able to speak the "language" of gamers in order to connect with them.
10 effective eSports marketing strategies
1) Choose the right game
The first essential step for an effective eSports marketing strategy is to thoroughly research the market.
There are currently over 30 video games with professional tournaments , and each of them has its own audience. In addition, the landscape changes very quickly as new titles are released.
In order to choose the right channel, it is therefore necessary to thoroughly study the audiences of different tournaments and see which ones best correspond to our ideal audience.
2) Event sponsorship
For a sponsorship to be effective, we must take these factors into account:
Visibility: Before signing a sports sponsorship, there must be very clear agreements to ensure the visibility of the brand/product.
Engagement : It is not enough to be visible, it is also necessary to explore interaction opportunities, as this will increase brand recall.
Price: Most eSports organizations and tournament organizers are still defining their revenue model. If sponsorships help them cover costs, they are likely open to establishing long-term relationships.
Segmentation : In general, the eSports audience is young and tech-savvy, but as we have seen, each video game is different.