Exit-Intent Popup: Set Up Yours in Under 5 Minutes with These 13 Tips

[Jahangir712]

An exit-intent popup could significantly increase your leads, revenue, and provide you with an incredible amount of insight into your target audience. Don't believe me? You should probably read this article to find out how exit popups work and why your business might need one.

When marketers hear the word "pop-up," they get nervous. It's understandable. We've all seen examples of inconclusive exit pop-ups.

exit intent pop-up

We've all heard of fad diets, right? That doesn't mean you shouldn't eat healthy foods. It just means you shouldn't overdo them. When used correctly, they can be powerful marketing tools to help you capture leads and increase sales.

What is a Popup?
A pop-up is a window that appears on your existing website. These days, it's usually not a separate window (if you're using the right software), but an overlay that serves as an ad.

Pop-ups can be any size. You've probably seen small pop-ups, sometimes called mint database modals or sliders, that appear on a website shortly after your visit.

They usually ask you to do something, like answer a survey or activate a visible discount. Many ask you to sign up for the website's email newsletter, often in exchange for a lead magnet or freebies.

What is an exit-intent pop-up?
An exit-intent pop-up is a special type of pop-up that appears on a website when the visitor tries to leave the site. Moving the mouse to the top of the browser window triggers the exit-intent technology, and suddenly, the exit pop-up appears.

It's also called a page takeover pop-up because it takes up the user's entire screen. Here's an example of a Hello Bar exit-intent pop-up:

What is an exit-intent pop-up?

Exit-intent pop-ups work by using exit-intent technology to detect when a visitor is about to leave your site. These triggers can include mouse movements to the top of the page or rapid scrolling to the top, indicating that the user wants to leave.

This critical moment is your last chance to engage visitors before they leave. These pop-ups can help you reduce bounce rates and increase conversions.

For example, if you run an online store, you could use an exit popup to offer a 10% discount code. This could turn abandoning visitors into loyal customers.