Different storytelling formats you might use include:
Written narrative – e.g. blog posts, articles, long-form social media posts.
Written storytelling allows you to paint a picture with words, creating persuasive narratives that take your audience on a journey through the beginning, middle, and end of a story.
It is a useful format for including links to landing pages and also backlinks to other content. Services like a SaaS Digital Marketing Agency can help with this aspect of a content marketing strategy.
Visual storytelling – such as videos, images, infographics or data visualizations
An image allows you to tell a story quickly, which is useful for grabbing your audience's attention in a fast-paced environment.
Digital storytelling – e.g. interactive web pages, data widgets, AR/VR.
Digital storytelling is a more interactive way of weaving a plot, allowing the audience to immerse themselves in the experience.
How you distribute your stories is almost as important as their content. For example, posting long-form advertising data written content on Instagram won’t capture your audience’s attention the same way an image would.
It is important to tailor your stories to the channel they will appear on and the audience that frequents that channel. Social media engagement is higher when you use short, catchy content.
Many SaaS companies will opt for blog posts and articles that appear on other companies’ websites. These can often be more in-depth, providing extra space for explaining technical features that will appeal more to the website’s specific target audience.
Use multimedia and interactive elements
Using multimedia is a surefire way to get your audience to notice your stories. Many people are visual learners and absorb information better when they see it displayed as an image rather than reading it in text.
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