As riders, we are constantly evolving, and as a company, we are constantly evolving, so we always offer new options and new ways to design and tweak your bike to make it behave differently or better. The way we communicate with our customers is through various email processes, reminding sometime after the purchase, “Maybe it’s time to check all these wear buy phone number list points.” Just like a car, you need maintenance for a certain amount of mileage per drive, so we do check it out. Then we try to keep engaging customers through social media channels and YouTube channels so that we are always doing something, a snippet of content, a giveaway, whatever it is, so that we can be the top consideration, hopefully it’s not just a one-time purchase, and then you don’t have any contact with us anymore.
Mehdi: We usually start seeing subsequent purchases in about 60 days. I'm not saying they'll buy another bike, but they might come back and buy a new handle or replace something. This gives people a chance to change something. But generally speaking, our customers buy almost four times in their lifetime, which is great.