How a telecom operator can maintain customer loyalty
Posted: Thu Dec 05, 2024 9:06 am
Today, the telecommunications sector has very high competition between providers. Moreover, the consumer is becoming more and more discerning; he is interested in real benefits and bonuses. If the operator does not turkey phone number library care about the customer's loyalty, the latter can easily change the service provider.
After all, we all want to get a great deal, which will have exactly as much traffic as we need, flexible settings if we want to change something and, of course, no hidden fees. Not that much, right?
Personalization
Most consumers say that the bonuses offered by operators are too small to retain their loyalty, but in practice their offers are not relevant or personalized enough. The provider must know its customers using all information, not just geodata.
Service providers are making very loud and flashy offers that most of us are simply not interested in. The takeaway: send more simple, everyday offers, and consider personalization based on consumer interactions.
Voucher shops are a great example of how to build positive and long-term relationships with customers by providing access to discounts on their everyday expenses. This simple solution gives the consumer a compelling reason to contact the operator on a regular basis in a positive way.
Choice
Also key to increasing loyalty is customer choice. Multi-store gift cards, such as One4all, give consumers the choice of hundreds of stores, or universal cards tied to specific product categories. These offers give consumers exactly the rewards they want.
Instead of a conclusion
The telecom sector hasn't really changed much over time when it comes to loyalty initiatives from operators. It just needs to be more relevant, personalized, and give customers things they can use in their everyday lives.
After all, we all want to get a great deal, which will have exactly as much traffic as we need, flexible settings if we want to change something and, of course, no hidden fees. Not that much, right?
Personalization
Most consumers say that the bonuses offered by operators are too small to retain their loyalty, but in practice their offers are not relevant or personalized enough. The provider must know its customers using all information, not just geodata.
Service providers are making very loud and flashy offers that most of us are simply not interested in. The takeaway: send more simple, everyday offers, and consider personalization based on consumer interactions.
Voucher shops are a great example of how to build positive and long-term relationships with customers by providing access to discounts on their everyday expenses. This simple solution gives the consumer a compelling reason to contact the operator on a regular basis in a positive way.
Choice
Also key to increasing loyalty is customer choice. Multi-store gift cards, such as One4all, give consumers the choice of hundreds of stores, or universal cards tied to specific product categories. These offers give consumers exactly the rewards they want.
Instead of a conclusion
The telecom sector hasn't really changed much over time when it comes to loyalty initiatives from operators. It just needs to be more relevant, personalized, and give customers things they can use in their everyday lives.