This is one of the most essential pillars that must be present in your digital marketing plan. When it comes to positioning and traffic, search engine optimization, or SEO, is a fundamental aspect that you cannot neglect on your website, your social networks, or any piece of content you generate. Search engine criteria are becoming more sophisticated every day and are constantly changing and evolving. Previously, a very clear distinction was made between speaking to the search engine or speaking to the user, and somehow the content had to speak both languages simultaneously.
Today, SEO is more about good practices in user experience than the repetition of key terms or the number of links that link to our site, but the objective focus remains the same: quality. Although we should frequently check what is new in SEO, as long as our content remains updated, relevant, interesting and genuine, SEO should not be a problem.
Social media helps your brand build presence, trust, and community, but it can't do much on its own if you don't constantly feed it with content that reaches your target audience. By keeping communication channels open on your fan page , Instagram account, or YouTube channel, you're driving valuable traffic to your site while becoming part of your followers' lifestyle.
In addition to promoting your content on your networks , it is important that you begin to learn about and adopt new trends, such as video streaming and inclusive and original el salvador email list dynamics with your followers.
Email marketing
Email marketing is a key part of your digital marketing plan strategy because it will allow you to punctually accompany your prospect throughout the entire customer journey, and ultimately achieve conversions and a high degree of loyalty to your brand. Content also goes hand in hand with this strategy because it is through it that you can begin to generate a lead base with which to contact by email without going directly to the SPAM folder.
The famous newsletter is the best example of how content and email marketing come together to create a powerful tool that, when well managed, can accelerate and direct the purchasing process of your prospects in your favor. It is very important that you do not make the mistake of putting all your leads on the same distribution list. You have to analyze through which channel they reached you, what stage of the funnel they are in, and what is the best way to lead them to conversion in a personalized way.
This sounds like a daunting task, but as we will see later, luckily there are several comprehensive Inbound tools that allow you to do all this in an automated way.
