October 2024 News in SEO and Digital Marketing

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In October 2024, the world of SEO and digital marketing was hit by a number of significant news and updates that could impact the strategies of advertisers and marketers around the world. From the expansion of AI capabilities in ads and search to new campaign optimization tools, these changes reflect the dynamic evolution of the online marketing landscape. In this article, we look at the key events and trends you should be watching to stay competitive in the rapidly changing digital marketplace.

Google expands AI insights in search to over 100 countries
Google is expanding its AI Overviews feature , which gcash data now covers more than 100 countries and includes six languages. The feature, which first launched in the US in May, is now reaching more than one billion users per month. The new ways to display website links and integrate ads for mobile users show how Google is constantly innovating and adapting its services to the global needs of its users.

Meta announces new video and AI features
Meta has unveiled a new video card and expanded AI-powered advertising tools , further emphasizing the importance of video content on its platforms. Users currently spend 60% of their time on Facebook and Instagram watching videos, highlighting how crucial it is for Meta to tailor its advertising strategies. New features focused on partnering with creators also confirm that collaboration is becoming a central part of its approach to advertising, seeking to strengthen user engagement and increase the effectiveness of advertising campaigns.