If you can make the faster shipping cheaper to begin with, you’ll have an easier time eating some of the cost (or convincing customers to pay for it). A smart way to do so is to implement zone skipping into your fulfillment process. The easiest way to start zone skipping is to work with a third party logistics company that has warehouses strategically placed around the U.S. Now you can spread your inventory across multiple warehouses and ship from the warehouse closest to the customer. Zone skipping can greatly reduce shipping costs at all levels.
3. Minimum Purchase
You may be able to work out a scenario in which you can absorb buy phone number list the cost of fast shipping and make it free, too, if the purchase is high enough. In this case, you can offer free fast shipping with minimum purchase. However, because of the high cost of fast shipping, you may want to make the minimum higher than you would when offering slow free shipping.
Conclusion: Making Your Choice
Every business is different, and every customer base is different. If you’re still on the fence between free shipping or fast shipping, consider offering each one for a limited time to see which one gets a better response. This can double as a super effective marketing tactic, as many customers are drawn in by the promise of free stuff.
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