What does it take to do personalization in marketing?
Posted: Thu Dec 05, 2024 9:11 am
Advantages of personalization in marketing
The main advantage of personalizing your marketing is that it simply increases the number of conversions and sales of your digital strategy, but exactly how or why? Let's look at a list of the benefits of personalization that result in more profits for your company:
Increase the meaning that each of your messages has for the user.
You save time because you answer in advance the question that the user always asks at the beginning of a search: “Is this product or service for me?”
Insert each lead at a specific point in the sales funnel .
It facilitates decision making and reduces “interference” in the purchasing process.
Allow each contact with the user to have the list of el salvador consumer email maximum chance of leading them to the next phase of the funnel.
It prevents us from having to send redundant or irrelevant information.
You train your customers to give importance to all the messages you send them.
Personalizing your marketing is, to a large extent, about finding a way to anticipate customer needs or, at least, to respond to them immediately when they become apparent. Achieving this is a long and complex process that is not achieved overnight but that provides excellent results that are also cumulative. Consider that you will need, at a minimum, the following:
1.- Know your target client or buyer persona perfectly
Who are you targeting? Remember that you are selling to real human beings, not to sociodemographic data. Everything starts with a deep and genuine knowledge of your buyer persona , so you can take the first steps more confidently.
The main advantage of personalizing your marketing is that it simply increases the number of conversions and sales of your digital strategy, but exactly how or why? Let's look at a list of the benefits of personalization that result in more profits for your company:
Increase the meaning that each of your messages has for the user.
You save time because you answer in advance the question that the user always asks at the beginning of a search: “Is this product or service for me?”
Insert each lead at a specific point in the sales funnel .
It facilitates decision making and reduces “interference” in the purchasing process.
Allow each contact with the user to have the list of el salvador consumer email maximum chance of leading them to the next phase of the funnel.
It prevents us from having to send redundant or irrelevant information.
You train your customers to give importance to all the messages you send them.
Personalizing your marketing is, to a large extent, about finding a way to anticipate customer needs or, at least, to respond to them immediately when they become apparent. Achieving this is a long and complex process that is not achieved overnight but that provides excellent results that are also cumulative. Consider that you will need, at a minimum, the following:
1.- Know your target client or buyer persona perfectly
Who are you targeting? Remember that you are selling to real human beings, not to sociodemographic data. Everything starts with a deep and genuine knowledge of your buyer persona , so you can take the first steps more confidently.