The world of Search Engine Optimization (SEO) is constantly evolving. With advancing technology and changing search engine algorithms, SEO strategies that were effective a year ago may no longer be effective today. In 2024, there are a number of new practices and strategies that you need to be aware of to ensure that your website not only survives, but thrives in the competitive online environment. This article will explore the best SEO practices and strategies for 2024, focusing on three main areas: keywords, content optimization, and backlinking strategies.
Keywords in 2024: Beyond the Basics
Long-tail keywords continue to be a crucial part of SEO in 2024. According to a study by Ahrefs , over 70% of searches are for long-tail terms . This means that more specific, less competitive special lead keywords can lead to a higher conversion rate as they more accurately match user intent.
Semantic Search and User Intent
Search engines are becoming increasingly sophisticated at understanding the intent behind user queries. In 2024, it’s critical to focus on semantic search and ensure that your content not only matches the keywords, but also the intent behind those keywords . Google’s BERT , for example, is a neural language model that helps understand the context of words in a search.
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