Typography has always been a powerful tool in website design, playing a crucial role in creating visual identities and guiding the user experience. As we enter 2023, new trends are emerging and shaping the digital landscape. In this article, we’ll explore the typography trends for websites in 2023 and how you can implement them effectively.
For a long time, sans-serif fonts dominated web design due to their readability on smaller screens. However, with the evolution of screen technologies, serifs are making a notable comeback.
Sites like “ The New York Times ” have started to incorporate more serif fonts, providing a classic feel while maintaining readability.
When choosing a serif font, make sure it is b2b email list readable across different sizes and devices.
Variable Typography
With the introduction of variable fonts, designers now have incredible flexibility at their fingertips, allowing them to adjust font weight, width, and other properties dynamically.
Apple 's website , for example, has embraced this trend, allowing text to smoothly adapt to different screen sizes and devices.
When working with variable fonts, test them across different browsers and platforms to ensure consistency.
Text Effects and Animations
With today's CSS and JavaScript capabilities, text effects have become a powerful tool for grabbing attention and engaging users.
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