Many companies and brands sell to other companies and also to the final consumer or to those who will use the service for personal purposes, so they must deploy mixed B2C and B2B strategies. Let's take the example of a task management software or App, of which there is an abundance of offers today. The same product would have to be promoted from different angles to each type of consumer:
B2B: Emphasis on saving time and money, meeting objectives, return on investment, customized configurations.
B2C: Emphasis on wellness, lifestyle, el salvador email address order, efficiency, happiness, two or three standard configuration options to choose from.
What do B2B and B2C marketing strategies have in common?
Despite their differences, there is one fundamental pillar that both types of marketing share, and that is the importance of relevant and quality content. Regardless of the type of product or service you offer or who your audience is, you need to generate content to be found and connect with your prospects.
At Atractto, a marketing agency , we specialize in content strategies for B2C and B2B channels. Our experts develop the information that your audience is looking for, and turn your sales funnel into a real sales-making machine. What are you waiting for to start investing in smart marketing.
