IP Warmup: How to do it.
Posted: Thu Dec 05, 2024 9:16 am
The concept of IP warming refers to the process in which email senders gradually increase the volume or amount of emails sent using a single IP address. This technique is primarily implemented in order to improve the current reputation with Internet Service Providers.
Generally, IP warming is frequently implemented in email marketing campaigns where a single IP address is used for multiple clients and as we mentioned above, these campaigns attempt to increase and improve the sender reputation of an IP and in particular improve the deliverability of emails .
Why you need to improve your IP sender reputation
Nowadays, new IP indonesia consumer mobile number list addresses are treated as suspicious until they can gain a positive sender reputation. In fact, emails sent from IPs with low or bad reputation profiles tend to go to SPAM folders , preventing senders from effectively reaching their audience.
Smart IP warming, on the other hand, helps you improve your reputation over time and improve the chances of your email being delivered to the intended inbox.
IP warming is typically done when a company has recently adopted email marketing as a marketing method. It is also used when companies move from one email marketing service to another and adopt new IP addresses in the process.
In fact, this process also needs to be done for IP addresses that have not sent messages in 30 days or more.
In turn, the IP address used for your email marketing strategies has to convince Gmail, Outlook and other email providers that you are sending quality content to inboxes instead of SPAM.
How to warm up an IP address
One of the ways ISPs can tell if you are a SPAM or not is by the volume of emails from an IP address. Therefore, IP warming involves initially sending low to moderate volume and gradually increasing the frequency so that the increase in volume does not appear suspicious or anomalous.
This gives email service providers the opportunity to observe email activity from your IP and pay attention to how recipients treat your emails.
Generally, IP warming is frequently implemented in email marketing campaigns where a single IP address is used for multiple clients and as we mentioned above, these campaigns attempt to increase and improve the sender reputation of an IP and in particular improve the deliverability of emails .
Why you need to improve your IP sender reputation
Nowadays, new IP indonesia consumer mobile number list addresses are treated as suspicious until they can gain a positive sender reputation. In fact, emails sent from IPs with low or bad reputation profiles tend to go to SPAM folders , preventing senders from effectively reaching their audience.
Smart IP warming, on the other hand, helps you improve your reputation over time and improve the chances of your email being delivered to the intended inbox.
IP warming is typically done when a company has recently adopted email marketing as a marketing method. It is also used when companies move from one email marketing service to another and adopt new IP addresses in the process.
In fact, this process also needs to be done for IP addresses that have not sent messages in 30 days or more.
In turn, the IP address used for your email marketing strategies has to convince Gmail, Outlook and other email providers that you are sending quality content to inboxes instead of SPAM.
How to warm up an IP address
One of the ways ISPs can tell if you are a SPAM or not is by the volume of emails from an IP address. Therefore, IP warming involves initially sending low to moderate volume and gradually increasing the frequency so that the increase in volume does not appear suspicious or anomalous.
This gives email service providers the opportunity to observe email activity from your IP and pay attention to how recipients treat your emails.