Sectorize your audience
Posted: Thu Dec 05, 2024 9:18 am
The first of our tips for marketing for tourism is to identify your target audience. Millennials, generation X, baby boomers, influencers, senior executives and digital nomads travel in very different ways. Who are your target customers? According to Google Insights , travelers who book online can be divided into five broad categories:
Backpackers : The most important thing is the budget and originality.
Luxury lovers : They seek exclusive and unique experiences.
Comfortable : Practical and lovers of all-inclusive experiences .
Affordable relaxation : Environments to disconnect from everything at moderate prices.
Bleisure : Combined trips for pleasure, family and business.
Each one has its own particularities and a different buying cycle. Identify which one(s) you want to attract and speak to them in their language and according to their expectations.
2.- Look for a good SEO positioning as the basis of your tourism marketing strategy
Among the many digital marketing actions that are essential for building brand presence on the Internet, we can mention the following:
Conduct an in-depth study of the keywords your prospects use at each stage of the purchasing process.
Analyze what's working for the competition (and improve it)
Have your own domain, fast and attractive website
Have a blog where you publish frequent, quality content optimized with relevant keywords (for this, it helps a lot to have the support of an editorial calendar ).
Create profiles on all the social networks where your potential clients are, use tags and hashtags, share interesting content and encourage community building.
Look for high-quality inbound links, from social networks, opinion pages and specialized sites, for example.
Putting emphasis on local SEO and Google my business
3.- Take advantage of Big Data
Hiring professional services for Big Data analysis may sound expensive and something that only large companies can afford, but the reality is that when it comes to finding relevant estonia email list preference and consumption patterns of your target audience, many specialized companies already offer this service at affordable prices.
This is a very profitable investment because it gives you exactly the data you need to make your strategy more precise and effective every day.
4.- Make the most of social media
The tourism and restaurant sectors are two of those that can benefit most from the proper use of social media , simply because people are eager to show off their trips and experiences on their profiles.
You can be sure that the vast majority of your clients will not pass up the opportunity to take a photo that is related in one way or another to the tourist service you offer. Your job is simply to make sure that they tag you with a positive review. This is certainly a great idea to get your digital marketing strategy for tourism off the ground without a huge investment.
Backpackers : The most important thing is the budget and originality.
Luxury lovers : They seek exclusive and unique experiences.
Comfortable : Practical and lovers of all-inclusive experiences .
Affordable relaxation : Environments to disconnect from everything at moderate prices.
Bleisure : Combined trips for pleasure, family and business.
Each one has its own particularities and a different buying cycle. Identify which one(s) you want to attract and speak to them in their language and according to their expectations.
2.- Look for a good SEO positioning as the basis of your tourism marketing strategy
Among the many digital marketing actions that are essential for building brand presence on the Internet, we can mention the following:
Conduct an in-depth study of the keywords your prospects use at each stage of the purchasing process.
Analyze what's working for the competition (and improve it)
Have your own domain, fast and attractive website
Have a blog where you publish frequent, quality content optimized with relevant keywords (for this, it helps a lot to have the support of an editorial calendar ).
Create profiles on all the social networks where your potential clients are, use tags and hashtags, share interesting content and encourage community building.
Look for high-quality inbound links, from social networks, opinion pages and specialized sites, for example.
Putting emphasis on local SEO and Google my business
3.- Take advantage of Big Data
Hiring professional services for Big Data analysis may sound expensive and something that only large companies can afford, but the reality is that when it comes to finding relevant estonia email list preference and consumption patterns of your target audience, many specialized companies already offer this service at affordable prices.
This is a very profitable investment because it gives you exactly the data you need to make your strategy more precise and effective every day.
4.- Make the most of social media
The tourism and restaurant sectors are two of those that can benefit most from the proper use of social media , simply because people are eager to show off their trips and experiences on their profiles.
You can be sure that the vast majority of your clients will not pass up the opportunity to take a photo that is related in one way or another to the tourist service you offer. Your job is simply to make sure that they tag you with a positive review. This is certainly a great idea to get your digital marketing strategy for tourism off the ground without a huge investment.