No matter who your market is, chances are a large portion of your audience is using social media. In fact, when you look at the numbers, around 90% of millennials, 77% of Gen Xers, and 48% of baby boomers are active on social media. And for a good portion of Gen Zers and millennials, social media is the most relevant advertising channel and the medium that drives their purchases.
With so many people so engaged in social media, both in terms of daily life and purchasing decisions, having a solid social strategy is key. And for that, you'll need a social media calendar.
Posting is a lot easier when you know what you're going to post, when you're going to post it, and how each post fits into your digital marketing benefits of using the indonesia phone number list strategy . Here's how to start planning and putting together a social media calendar that will help you finally tap into all that untapped potential.
Establish a content plan
Content planning will help you reduce efforts and focus on what matters most. The first thing we need to understand is that the type of content you post on each social media channel depends on what works well for that individual platform. While it might be easier to assign the same content to all channels, if you don't optimize your content plan, you'll end up with a lot of unsuccessful posts.
In the list below, I've shown you some examples of what works best for the different types of social channels that exist today:
Facebook: Behind-the-scenes posts and little glimpses into your company and your team members. This includes posts about company culture, updates from your team, and volunteer work. It doesn’t hurt to also share content and blog posts, which show your followers what your area of expertise is. Include some lead generation posts, too, like guides and gated content.
LinkedIn: Strictly a professional social network, so use it for posts that focus on your specialized content and services, as well as lead generation. Common examples include job postings, blog posts, and guest-contributed articles. Other useful types of content for LinkedIn include industry trend reports, interesting articles from reputable publications and thought leaders in your industry, gated content, and special promotions like free temporary subscriptions or newly released content.
