Write an executive summary
Since you already know what an executive summary is, place it as the next page after the cover page. It should summarize all the key points of the proposal.
Additionally, the executive summary should highlight the business needs and problems. It should include the target audience and the proposed content marketing strategy.
Discuss the main points you are trying to make in the executive summary. So when your client reads it, they know explicitly what kind of service they are paying for.
Describe the client's current situation
Is the company having trouble with sales or customers? What is a SWOT analysis for a company? Where are they currently in their business cycle?
all of these things should be fully detailed.
Competitors are a threat to any business. You can outline how the competition for your client is very high and what measures these competitors are taking.
Once you’ve done that, make sure you offer a solution that will help your customer move forward home owner data and gain an edge. Remember, they’re looking to expand, not just compete.
Talk about your content marketing strategy
Keep in mind that this section is not THE content strategy. Don’t get too involved in it too early because you’re still a prospect and haven’t started doing things like keyword research yet.
An effective content marketing strategy should have these five essential elements to be successful:
Audience personas
Brand History
Content Marketing Mission
Business Case
An action plan
Briefly discuss these elements in a compelling way. Tell your clients how this strategy has worked for other clients and why you believe including it is the key to success.
Sell yourself efficiently evidence and recordings.
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