What is brand positioning ? Is it worth investing in a marketing strategy that prioritizes brand positioning above all else? What are the benefits that a company can enjoy by focusing on quality brand positioning in relation to the competition?
When we talk about brand positioning, we are referring directly to the place a company occupies in the market in which it operates. It is not just any marketing strategy , but rather the main one, after all, i.
The fact is that many managers or brand owners in general end up not giving the real importance that brand positioning has. The result? Several companies competing with each other for second and third whatsapp number list place, while the first one that focuses on its brand distances itself from the others with each passing day – take the example of McDonald's, which even though it no longer has such high-quality hamburgers, is still superior to the competition.
In today's content, we've gathered a series of information explaining what brand positioning is , what its advantages are, and we've also brought you some examples of companies that have positioned their brands so well that they are now known worldwide. Come on, read along with us!
What is brand positioning?
What is brand positioning?
Brand positioning is a study that must be done very carefully, after all, it is from this point onwards that the company will make history within the sector in which it operates. It is about much more than the market position in relation to the competition, but it is directly related to your personal branding and the place that the brand wants to occupy in relation to its persona.
Persona is a term used to designate a company's target audience. The same company can have several personas, however, the more segmented the persona, the greater the results of that company due to the exclusivity of the service provided or product sold to the end customer.
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