Help your potential clients find you on Google
Posted: Thu Dec 05, 2024 9:22 am
If you have a website that isn't getting the right visitors, that is, your Buyer persona, you're practically using it as decoration and it's as if it didn't exist. Optimizing a site means making sure that it gets enough quality traffic and conversions or sales . To do this, SEO techniques are used to position the page among the first results of certain relevant searches.
Even if you are the closest, cheapest and most qualified alternative for a prospect, if they can't find you on Google Maps, they will most likely end up going straight to your competition. If only you had been on their radar, you would have been their first choice.
One of the easiest and free ways to start doing digital marketing is to simply register with Google My Business . Within minutes, you will appear among the options on the map of people who are searching for the product or service that you offer.
3.- Your SME must have a presence on social networks
You don't need to hire a social media list of estonia consumer email manager right away to start reaching out to your prospects on social media. You can start by creating a free Facebook fan page and encouraging your satisfied customers to visit it and give it a “like” or “follow.”
This strategy helps you to be closer to them on a daily basis, and to share promotions and benefits that keep them loyal to your business. Other networks that can also be of great help to you , depending on your industry, are Instagram and LinkedIn.
4.- Create a content marketing strategy
Your prospects may be at different stages of the Buyers Journey , whether it's discovery, evaluation, or consideration and decision. Focusing only on prospects who are already close to making a purchase makes you miss out on many opportunities that you could be taking advantage of.
To do this, you need to create interesting content that covers the entire sales funnel. In fact, content creation is considered one of the most effective Inbound marketing strategies . The best way to generate digital content for your SME is to turn to an agency that specializes in it; it is not expensive and the results are usually very positive.
Even if you are the closest, cheapest and most qualified alternative for a prospect, if they can't find you on Google Maps, they will most likely end up going straight to your competition. If only you had been on their radar, you would have been their first choice.
One of the easiest and free ways to start doing digital marketing is to simply register with Google My Business . Within minutes, you will appear among the options on the map of people who are searching for the product or service that you offer.
3.- Your SME must have a presence on social networks
You don't need to hire a social media list of estonia consumer email manager right away to start reaching out to your prospects on social media. You can start by creating a free Facebook fan page and encouraging your satisfied customers to visit it and give it a “like” or “follow.”
This strategy helps you to be closer to them on a daily basis, and to share promotions and benefits that keep them loyal to your business. Other networks that can also be of great help to you , depending on your industry, are Instagram and LinkedIn.
4.- Create a content marketing strategy
Your prospects may be at different stages of the Buyers Journey , whether it's discovery, evaluation, or consideration and decision. Focusing only on prospects who are already close to making a purchase makes you miss out on many opportunities that you could be taking advantage of.
To do this, you need to create interesting content that covers the entire sales funnel. In fact, content creation is considered one of the most effective Inbound marketing strategies . The best way to generate digital content for your SME is to turn to an agency that specializes in it; it is not expensive and the results are usually very positive.