AI is also increasingly being used actively in marketing
Posted: Sun Apr 06, 2025 7:24 am
Adding chatbots for first-line questions increases customer satisfaction, because a bot can quickly find an appropriate answer. In addition, employee satisfaction increases, because more complex questions remain for service agents, making the added value of the agents even more important. – Frank Smit , specialist in the field of chatbots and artificial intelligence.
Artificial intelligence will play an increasingly dominant role in customer service in the coming years. Not only will bots take over part of the conversation between companies and customers, but we expect that in the future, with the help of new AI agents, companies will be able to answer the most frequently asked questions 24 hours a day, 7 days a week. An AI system can have an infinite number of conversations simultaneously, never gets tired, grumpy and learns new things very quickly.
The customer service industry will soon enter the 'suggestion era'. Smart AI systems will make real-time suggestions about the answers, solutions or new products that can be offered by the customer service employee. – Jarno Duursma
Systems enriched with artificial intelligence are increasingly able special lead to link data from multiple sources (sales, service and marketing) to create an even sharper profile of the customer. Because they get to know the customers better, they can serve them better or automatically offer other products or services based on customer profiles. An AI system can then help to write an even better message. Or it can automatically generate a personalized dynamic landing page for the customer.
Artificial intelligence makes it easier to apply one-on-one marketing and create personalized contact at every touchpoint . This is because the AI system is fast, accurate and scalable. And with the help of the generated data and insights, even better personalized advertisements can be shown and evaluated and adjusted in real time. The insights can also lead to completely new products or new revenue models.
Artificial intelligence will play an increasingly dominant role in customer service in the coming years. Not only will bots take over part of the conversation between companies and customers, but we expect that in the future, with the help of new AI agents, companies will be able to answer the most frequently asked questions 24 hours a day, 7 days a week. An AI system can have an infinite number of conversations simultaneously, never gets tired, grumpy and learns new things very quickly.
The customer service industry will soon enter the 'suggestion era'. Smart AI systems will make real-time suggestions about the answers, solutions or new products that can be offered by the customer service employee. – Jarno Duursma
Systems enriched with artificial intelligence are increasingly able special lead to link data from multiple sources (sales, service and marketing) to create an even sharper profile of the customer. Because they get to know the customers better, they can serve them better or automatically offer other products or services based on customer profiles. An AI system can then help to write an even better message. Or it can automatically generate a personalized dynamic landing page for the customer.
Artificial intelligence makes it easier to apply one-on-one marketing and create personalized contact at every touchpoint . This is because the AI system is fast, accurate and scalable. And with the help of the generated data and insights, even better personalized advertisements can be shown and evaluated and adjusted in real time. The insights can also lead to completely new products or new revenue models.