Store Visit Ads
Posted: Sun Apr 06, 2025 8:19 am
The average social media user struggles daily through an enormous timeline of information. In addition, new algorithms from Facebook and Instagram, for example, ensure that it is becoming increasingly difficult for companies to be seen with only organic content. In order to be seen by a large audience, marketers are spending more and more money on social advertising . In this article I discuss 5 trends in the field of social advertising that you should definitely not overlook.
1. Local advertising
The possibilities of local marketing are increasing. With local marketing you target a target group in the buy bulk sms service vicinity of the company. The goal of this is often to bring online and offline together. Until recently, it was only possible to stimulate store visits via local searches on Google. For example, think of a tourist who is looking for a good restaurant in a strange city and finds it via a local search on Google Maps. Now, thanks to a new Facebook function, it is also possible to advertise locally on social: local advertising .
Store Visit Ads are advertisements on Facebook that allow businesses to encourage store visits. The ads are shown to a relevant target group that is within a certain radius of the store.
But how does this work exactly? It all starts with loading the x and y coordinates of the various branches, so that Facebook knows exactly where the stores are located.
1. Local advertising
The possibilities of local marketing are increasing. With local marketing you target a target group in the buy bulk sms service vicinity of the company. The goal of this is often to bring online and offline together. Until recently, it was only possible to stimulate store visits via local searches on Google. For example, think of a tourist who is looking for a good restaurant in a strange city and finds it via a local search on Google Maps. Now, thanks to a new Facebook function, it is also possible to advertise locally on social: local advertising .
Store Visit Ads are advertisements on Facebook that allow businesses to encourage store visits. The ads are shown to a relevant target group that is within a certain radius of the store.
But how does this work exactly? It all starts with loading the x and y coordinates of the various branches, so that Facebook knows exactly where the stores are located.