As users gain greater control over the data they share online and on social media, marketers are forced to rethink retargeting and reset the foundations of what it means to build and maintain consumer trust .
Brands that work with retargeting introduce different forms and types of strategies. Their goal is to test the best practices. Proof of this are these 5 retargeting examples from 2022 that will help you fine-tune your own strategy.
TABLE OF CONTENTS
New ways to do retargeting
1.- Expedia Sense of Urgency
2.- Infolinks customer testimonials
3.- Retargeting in list of mayotte consumer email iPhone 13 search results
4.- Retargeting through Email Marketing
5.- Offer Genius discounts
Tips to improve retargeting
1.- Don't forget your cell phone
2.- Don't set it up and leave it
3.- Reconsider your attribution model
4.- Brand safety is key
5.- Don't limit yourself to just one retargeting platform
6.- High-quality personalized retargeting
New ways to do retargeting
Remarketing
In the digital industry, retargeting is defined as a marketing tactic that brands use to show ads to potential customers who have already visited their brand's website.
In simple terms, marketers use retargeting to stay in front of consumers across all devices and try to reach them at the right time. Especially the moment of purchase intent, which is the key moment.
Retargeting is a proven way to generate repeat sales and is a crucial part of your overall marketing strategy . Whether or not retargeting is a key piece of your overall strategy, you need to make sure you avoid mistakes like ad clutter, irrelevance, and poor timing.
Want to know how some brands are reaching out to people who have previously expressed interest in their brand, products or services? These 5 retargeting examples will give you a few ideas to apply to your own campaigns.
1.- Sense of urgency: Expedia
Sense of urgency applied to retargeting
This is one of the clear examples of retargeting that is still popular, although it is not a new tactic. A sense of urgency is one of the best ways to get conversions quickly, as it helps speed up the customer's decision-making process.
This tactic is common in the retargeting strategies of companies in the tourism sector . This example from Expedia is a clear example of this. Once the user enters the platform and searches for accommodation and flights, it is possible to collect data to show them ads focused on said service.
In this case, the body of the message has a headline that states that “ time is running out ,” and it is something that is really pressing.
