A Beginner's Guide to Common Marketing Acronyms
Posted: Sat Apr 19, 2025 4:57 am
Whether you have customers in-store or on your website, you need to train your customer service staff in the right soft skills , such as communication, active listening, and empathy. Instead of thinking only about what they can sell, encourage your salespeople to put themselves in the customer's shoes and ask themselves what would be most helpful.
By demonstrating genuine interest in the customer's needs and offering helpful information, salespeople create a positive experience and leave a lasting impression on the customer. Even if a sale doesn't result, this commitment to customer satisfaction fosters trust and loyalty.
If you're using any type of web chat tool , it's even more important to personalize interactions so people feel valued. Listen actively to the customer, use their name, and reference any previous communication to make a better impression.
If you're using email or other text channels, include your name and photo in your profile to humanize the experience.
Encourage your employees to take ownership of customer gambling data taiwan relationships and treat each interaction as unique, so you can build stronger, longer-lasting relationships.
Recommended reading
Create a marketing value proposition with sales data
Measure success and adjust strategies
As with any other sales or marketing strategy, it's important to measure the success of your clienteling. Decide in advance which sales metrics and key performance indicators ( KPIs ) you'll use to evaluate your clienteling efforts.
For example, you could measure:
Customer retention rate
Customer Lifetime Value (CLV)
Average Order Value (AOV)
Purchase frequency
Net Promoter Score (NPS)
Customer satisfaction
Recommended reading
Regularly monitor and analyze results to identify areas for improvement
For example, if you notice a low CLV or purchase frequency, it could mean your recommendations aren't being effective. On the other hand, a low NPS or customer satisfaction rating could mean your personalized service isn't having the desired effect.
By demonstrating genuine interest in the customer's needs and offering helpful information, salespeople create a positive experience and leave a lasting impression on the customer. Even if a sale doesn't result, this commitment to customer satisfaction fosters trust and loyalty.
If you're using any type of web chat tool , it's even more important to personalize interactions so people feel valued. Listen actively to the customer, use their name, and reference any previous communication to make a better impression.
If you're using email or other text channels, include your name and photo in your profile to humanize the experience.
Encourage your employees to take ownership of customer gambling data taiwan relationships and treat each interaction as unique, so you can build stronger, longer-lasting relationships.
Recommended reading
Create a marketing value proposition with sales data
Measure success and adjust strategies
As with any other sales or marketing strategy, it's important to measure the success of your clienteling. Decide in advance which sales metrics and key performance indicators ( KPIs ) you'll use to evaluate your clienteling efforts.
For example, you could measure:
Customer retention rate
Customer Lifetime Value (CLV)
Average Order Value (AOV)
Purchase frequency
Net Promoter Score (NPS)
Customer satisfaction
Recommended reading
Regularly monitor and analyze results to identify areas for improvement
For example, if you notice a low CLV or purchase frequency, it could mean your recommendations aren't being effective. On the other hand, a low NPS or customer satisfaction rating could mean your personalized service isn't having the desired effect.