On-Page SEO Trends 2019
Posted: Sat Apr 19, 2025 6:04 am
Last week, we reviewed some of the new developments in social media, and today we'll talk about on-page SEO . Specifically, we'll discuss how to optimize our website content through some tips and trends that have become increasingly relevant this past year for search engine indexing.
Optimize for search intent
That is, evaluating SERP and PPC results to see what our users are searching for. For example, if a lot of videos appear in the search, it would be interesting to incorporate them into our website. The same goes for PPC searches; they can help us discover what converts and what doesn't.
Add summaries
In order to maintain a logical order in the layout of content, it's advisable to create a website summary, as Google constantly searches for bahamas mobile database content summaries. This way, our content will be easier to scan and more accessible to search engines.
Traceability
To ensure a website appears in Google search results, it's important to consider its crawlability. Our goal is for robots to find our website and then index it in the database. Some tips to follow are:
Make sure the meta robot allows crawling and that Googlebot can find it.
Make sure the URL is included in our sitemap.
Correctly include anchor text in internal links.
Implement the SSL certificate to access HTTPS.
Images
Not only is the text important when it comes to positioning a website, but images are too. These not only appear in the Google search engine but also help improve our website's on-page SEO. Some tips to follow are:
Include professional, high-quality images with the correct resolution, neither too low nor too high. We don't want our image to look poor, but we also don't want it to take too long to load.
Use only lowercase letters when naming the file. Special characters are not recommended.
Separate keywords with hyphens.
Include the TITLE and ALT attributes.
Mobile First
Nowadays, it's essential that our digital content is optimized for viewing on mobile devices. Many users turn to their smartphones for quick searches and instant access to information. In fact, Google rewards websites that are properly optimized. Some tips to follow are.
Optimize for search intent
That is, evaluating SERP and PPC results to see what our users are searching for. For example, if a lot of videos appear in the search, it would be interesting to incorporate them into our website. The same goes for PPC searches; they can help us discover what converts and what doesn't.
Add summaries
In order to maintain a logical order in the layout of content, it's advisable to create a website summary, as Google constantly searches for bahamas mobile database content summaries. This way, our content will be easier to scan and more accessible to search engines.
Traceability
To ensure a website appears in Google search results, it's important to consider its crawlability. Our goal is for robots to find our website and then index it in the database. Some tips to follow are:
Make sure the meta robot allows crawling and that Googlebot can find it.
Make sure the URL is included in our sitemap.
Correctly include anchor text in internal links.
Implement the SSL certificate to access HTTPS.
Images
Not only is the text important when it comes to positioning a website, but images are too. These not only appear in the Google search engine but also help improve our website's on-page SEO. Some tips to follow are:
Include professional, high-quality images with the correct resolution, neither too low nor too high. We don't want our image to look poor, but we also don't want it to take too long to load.
Use only lowercase letters when naming the file. Special characters are not recommended.
Separate keywords with hyphens.
Include the TITLE and ALT attributes.
Mobile First
Nowadays, it's essential that our digital content is optimized for viewing on mobile devices. Many users turn to their smartphones for quick searches and instant access to information. In fact, Google rewards websites that are properly optimized. Some tips to follow are.