programmatic offline
Posted: Sat Apr 19, 2025 6:42 am
Digital screens: Yandex has taken placement on digital billboards to a new level and turned it into a smart programmatic system with the ability to flexibly configure targeting and dynamically change content. The technology works on a combination of several systems:
Offline traffic analysis using aggregated sweden cell phone number list data from telecom operators;
Integration with Yandex geo-services to assess traffic;
Machine learning system for predicting effective impressions;
API for dynamic content change in real time.
The key feature of the technology is the ability to link offline impressions with online user activity. The system analyzes search activity within the radius of the screen placement and automatically adjusts the content and frequency of impressions.
Offline traffic analysis using aggregated sweden cell phone number list data from telecom operators;
Integration with Yandex geo-services to assess traffic;
Machine learning system for predicting effective impressions;
API for dynamic content change in real time.
The key feature of the technology is the ability to link offline impressions with online user activity. The system analyzes search activity within the radius of the screen placement and automatically adjusts the content and frequency of impressions.