Smart Design from Yandex is not just adaptive ads, but a comprehensive personalization system based on machine learning. The technology analyzes more than 3,000 parameters for each display, including:
User behavior patterns in search and YAN; History bahamas cell phone number list of interaction with advertising by category; Purchase and interest data;
Contextual factors (time of day, device, location). The key feature of the technology is predictive analytics. The system does not simply react to user actions, but predicts the probability of conversion and automatically adapts creatives and rates.
In working with a large chain of stores, we discovered an important technical nuance: Smart Design is especially effective with the correct segmentation of the product feed.
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