How to create a unified customer view?
Posted: Sat Apr 19, 2025 6:54 am
We live in a fast-paced world, where more and more information is requested and we are forced to know our customers even better. That is why we need to have data on everything, but data does not always generate information. How can we transform data into information? In this post, we will talk about creating a single customer view and also provide a link to the video, where Janrain's CEO speaks with authority on the subject. It is important to make it clear that for this strategy to happen, two areas need to be well aligned: marketing and IT.
Three questions help illustrate this challenge:
What are your strategies to gain relevance and credibility with your consumer?
Is your structure – Business and IT – focused on collecting greece mobile database information from this consumer or are you accumulating data and more data without a clear purpose?
Is your customer information gathered in one place?
Gathering customer information can be a complicated task because this data is stored in different sectors, cities and even countries. New information is generated at each point of contact (which may or may not be a sale) and changes occur frequently. Yes, creating a holistic view of your customer's journey can be a huge challenge, but it can be solved if the right IT architecture is used. That's why it's extremely important for IT and Marketing areas to work together.
Below you can access the video in which Larry Dreves, founder and CEO of Janrain, talks about how to make consumer data relevant to the Business. He also addresses the benefits of managing this holistic view of the customer using Cloud tools. This single view of the customer is coveted by many marketing professionals in different companies and segments. But how can this become a reality? Go ahead, watch this video!
Three questions help illustrate this challenge:
What are your strategies to gain relevance and credibility with your consumer?
Is your structure – Business and IT – focused on collecting greece mobile database information from this consumer or are you accumulating data and more data without a clear purpose?
Is your customer information gathered in one place?
Gathering customer information can be a complicated task because this data is stored in different sectors, cities and even countries. New information is generated at each point of contact (which may or may not be a sale) and changes occur frequently. Yes, creating a holistic view of your customer's journey can be a huge challenge, but it can be solved if the right IT architecture is used. That's why it's extremely important for IT and Marketing areas to work together.
Below you can access the video in which Larry Dreves, founder and CEO of Janrain, talks about how to make consumer data relevant to the Business. He also addresses the benefits of managing this holistic view of the customer using Cloud tools. This single view of the customer is coveted by many marketing professionals in different companies and segments. But how can this become a reality? Go ahead, watch this video!