I expect the development
Posted: Sat Apr 19, 2025 7:23 am
Fighting Advertising Fraud: AI vs. Junk Traffic
According to the ARIR study , 99% of respondents encountered it on mobile devices, and 80% on desktops. As much as we would like it, fraud and junk traffic is an issue that almost all advertising agencies face.
So, in 2025, of startups and technologies aimed at eliminating fraud:
Artificial intelligence will help to mor turkey cell phone number list e accurately identify anomalies;
The sites will strive to improve advertising quality indicators.
Gamification and storytelling. A friend, not a brand
In 2024, I realized something important: writing can be more than just information, it can be real entertainment. Gamification is changing the approach to communication, turning it into something more than just a message.
For example, for Party Station we created a short quiz that engages users and stimulates interest in further interaction.
According to the ARIR study , 99% of respondents encountered it on mobile devices, and 80% on desktops. As much as we would like it, fraud and junk traffic is an issue that almost all advertising agencies face.
So, in 2025, of startups and technologies aimed at eliminating fraud:
Artificial intelligence will help to mor turkey cell phone number list e accurately identify anomalies;
The sites will strive to improve advertising quality indicators.
Gamification and storytelling. A friend, not a brand
In 2024, I realized something important: writing can be more than just information, it can be real entertainment. Gamification is changing the approach to communication, turning it into something more than just a message.
For example, for Party Station we created a short quiz that engages users and stimulates interest in further interaction.