Gamified mailings showed excellent results
Posted: Sat Apr 19, 2025 8:46 am
The average check increased by 1.5 times compared to regular campaigns. Reusing mechanics in different channels allowed us to reduce the cost of attraction (CAR) by half. Due to this, we not only implemented the current trend, but also significantly increased user activity.
Retention and Associated Purchases - New Metrics of Success
Opens and clicks are important, but if you want to switzerland cell phone number list really get a feel for the effectiveness of your email campaigns, look at customer retention and long-term purchases.
In a world where competition is growing faster than the number of spam messages, the ability of a brand to not only attract but retain customers is a must-have!
Retention and Associated Purchases - New Metrics of Success
Opens and clicks are important, but if you want to switzerland cell phone number list really get a feel for the effectiveness of your email campaigns, look at customer retention and long-term purchases.
In a world where competition is growing faster than the number of spam messages, the ability of a brand to not only attract but retain customers is a must-have!