How to connect your CRM & ERP with the customer journey
Posted: Sun Apr 20, 2025 3:22 am
Controlling and optimizing the customer journey is crucial for business success – a clear competitive advantage when managed correctly. However, in B2B SMEs, CRM and ERP systems are often outdated or not connected to key touchpoints such as websites, online shops, or customer portals. Only through this integration can the customer journey become measurable – and thus optimizable. The key to this? Marketing automation, modern customer journey software, and powerful interfaces.
But how can data and systems be seamlessly integrated to optimize digital corporate honduras phone number data communications – and what hurdles need to be overcome?
What is the customer journey?
The customer journey describes the entire journey of your customers – from the first interaction with your company to long-term loyalty.
Controlling and optimizing the customer journey is more important than ever. Companies want to engage and support their customers across multiple channels, turning them into fans of their brand over the long term.
But how can data and systems be seamlessly integrated to optimize digital corporate honduras phone number data communications – and what hurdles need to be overcome?
What is the customer journey?
The customer journey describes the entire journey of your customers – from the first interaction with your company to long-term loyalty.
Controlling and optimizing the customer journey is more important than ever. Companies want to engage and support their customers across multiple channels, turning them into fans of their brand over the long term.