Ethical principles for a good Community Manager
Posted: Sun Apr 20, 2025 4:16 am
The role of a Community Manager is certainly complex, and goes far beyond the established cliché that their sole function is to disseminate easy-to-write content on social media and place cute emojis here and there. The CM is the voice of the brand, the spokesperson who spreads the company's image and connects with the public. A responsibility that requires, in addition to technical knowledge, mandatory ethical principles .
The Ten Ethical Commandments of CM
They seem obvious and easy to follow, but sometimes they are forgotten, and a small oversight can lead to serious problems . Below, we outline the code of conduct that every exemplary Community Manager must adhere to:
Publish and disseminate truthful paraguay mobile database information . As brand ambassadors, we cannot share false or dubious content with our community. If we deceive or try to manipulate our audiences, our reputation will be jeopardized, and it will be costly to regain their trust.
Verify the veracity of everything you publish . Before clicking the "publish" button, we must be sure that what we are going to share is true. Consulting reliable sources is essential, as we can make the mistake of sharing information that is not entirely true, which, in the worst case, can lead to a brand crisis.
Above all, respect . We hold a community in our hands that resembles a large family, and that means we must care for all its members with care, courtesy, and, above all, patience. We must use a relaxed tone in our responses, always maintaining proper form. And in the messages we convey, we must use friendly, respectful, and formal language.
Leave the controversy to others . Our brand is dedicated to a specific service, and while we may sometimes believe that weighing in on a controversial issue at the time might actually be beneficial to us, we should stick to our own business and avoid entering into unrelated topics. If we wish to weigh in or participate in that discussion, we do so from our personal profile and without interfering with our brand.
Us on one side, and the competition on the other . Attacking other brands in our sector is not the way to gain market share and build customer loyalty. Our visibility will come through good work and commendable communication, not confrontation.
Say no to fraudulent user bases . It's tempting to resort to buying followers or even stealing lists from other companies, but these practices are considered unethical. Growing our community must be done through good work and, above all, within current legal frameworks and respecting our ethical principles.
Do not expose private brand information . Our mission is to be the spokesperson for its public activities and promote the products and services it produces. Our company's motivations and internal affairs must remain behind closed doors, due to its private nature and, above all, to avoid potential controversies and reputational crises.
Avoid legal issues . Bureaucracy, financial matters, and other matters of this nature that may affect the brand should be reserved for private corporate communications, limited to the company's own sphere. Never advertise them or disseminate them through official channels.
The Ten Ethical Commandments of CM
They seem obvious and easy to follow, but sometimes they are forgotten, and a small oversight can lead to serious problems . Below, we outline the code of conduct that every exemplary Community Manager must adhere to:
Publish and disseminate truthful paraguay mobile database information . As brand ambassadors, we cannot share false or dubious content with our community. If we deceive or try to manipulate our audiences, our reputation will be jeopardized, and it will be costly to regain their trust.
Verify the veracity of everything you publish . Before clicking the "publish" button, we must be sure that what we are going to share is true. Consulting reliable sources is essential, as we can make the mistake of sharing information that is not entirely true, which, in the worst case, can lead to a brand crisis.
Above all, respect . We hold a community in our hands that resembles a large family, and that means we must care for all its members with care, courtesy, and, above all, patience. We must use a relaxed tone in our responses, always maintaining proper form. And in the messages we convey, we must use friendly, respectful, and formal language.
Leave the controversy to others . Our brand is dedicated to a specific service, and while we may sometimes believe that weighing in on a controversial issue at the time might actually be beneficial to us, we should stick to our own business and avoid entering into unrelated topics. If we wish to weigh in or participate in that discussion, we do so from our personal profile and without interfering with our brand.
Us on one side, and the competition on the other . Attacking other brands in our sector is not the way to gain market share and build customer loyalty. Our visibility will come through good work and commendable communication, not confrontation.
Say no to fraudulent user bases . It's tempting to resort to buying followers or even stealing lists from other companies, but these practices are considered unethical. Growing our community must be done through good work and, above all, within current legal frameworks and respecting our ethical principles.
Do not expose private brand information . Our mission is to be the spokesperson for its public activities and promote the products and services it produces. Our company's motivations and internal affairs must remain behind closed doors, due to its private nature and, above all, to avoid potential controversies and reputational crises.
Avoid legal issues . Bureaucracy, financial matters, and other matters of this nature that may affect the brand should be reserved for private corporate communications, limited to the company's own sphere. Never advertise them or disseminate them through official channels.