What is Google My Business and how can you benefit from it as a company?
Posted: Sun Apr 20, 2025 5:08 am
Google My Business, or more recently Google Business Profile, is a free platform developed by the search engine Google itself. The goal and purpose of this tool is to increase online visibility for local SMEs. Studies have shown that almost half of all search engine queries relate to local information, which is why it's so important to appear in search results and, ideally, to rank ahead of your direct competitors.
Google My Business listings in local search.
It's important to understand that there's a big difference between organic spain phone number data and local search results. The latter, thanks to Google My Business, contains far more information, making it particularly important for local searches. A simple example: You're on a sightseeing tour on vacation and want to take a short break and have lunch, preferably at an Italian restaurant. You pull out your phone and enter the search query "Italian restaurant nearby." The result is a list of Italian restaurants in the immediate area, ranked by distance. However, if a restaurant doesn't have a listing on Google My Business, it won't appear there, which obviously has a negative impact on your business.
A major advantage of Google My Business is that it's simple and straightforward, and you can manage everything yourself, eliminating the need to rely on third parties. Creating a digital business card takes just a few steps, but the following information is essential:
Name of the company
Postal address
Opening hours
Website, if available
Telephone number
Email Address
Products / services offered
Posts such as photos or videos
Google My Business listing of a local SME
In addition to the information provided, Google aggregates all other data available in existing directories online, simultaneously improving search engine optimization. As a business owner, you also receive relevant insights from Google about the listings you create, including where users come from and what the search query was. This information is crucial for your marketing strategy. Local SMEs also benefit from Google My Business, as it allows you to communicate updates to customers in a snap, such as a change of location. You can also interact directly with users via the FAQ section.
Google My Business listings in local search.
It's important to understand that there's a big difference between organic spain phone number data and local search results. The latter, thanks to Google My Business, contains far more information, making it particularly important for local searches. A simple example: You're on a sightseeing tour on vacation and want to take a short break and have lunch, preferably at an Italian restaurant. You pull out your phone and enter the search query "Italian restaurant nearby." The result is a list of Italian restaurants in the immediate area, ranked by distance. However, if a restaurant doesn't have a listing on Google My Business, it won't appear there, which obviously has a negative impact on your business.
A major advantage of Google My Business is that it's simple and straightforward, and you can manage everything yourself, eliminating the need to rely on third parties. Creating a digital business card takes just a few steps, but the following information is essential:
Name of the company
Postal address
Opening hours
Website, if available
Telephone number
Email Address
Products / services offered
Posts such as photos or videos
Google My Business listing of a local SME
In addition to the information provided, Google aggregates all other data available in existing directories online, simultaneously improving search engine optimization. As a business owner, you also receive relevant insights from Google about the listings you create, including where users come from and what the search query was. This information is crucial for your marketing strategy. Local SMEs also benefit from Google My Business, as it allows you to communicate updates to customers in a snap, such as a change of location. You can also interact directly with users via the FAQ section.