Digital Transformation Trends to Incorporate into Your Marketing Strategy
Posted: Thu Dec 05, 2024 9:44 am
In marketing circles, the buzz phrase of the past year has undoubtedly been “ Digital Transformation .”
This is important because clients not only have digital agencies that offer to materialize this digital transformation or at least lay the foundations, but also management consultancies that are experts in small but important areas (HR, CSR, etc.). And it is not surprising that the world is now on the cusp of a third industrial revolution , an information economy in which data and connectivity surpass the physical world. How else can we explain valuations such as those of Uber or Airbnb when they do not actually own the product they sell?
In the future, every business aruba email address will be, at least partially, a digital business. That's because everything is now mediated by technology: your web browser, your email client, your Google Analytics account, the materialization of your email marketing strategy . And that's just the basics. So getting familiar with the digital shift in the world is essential for everyone today.
Digital transformation is an imperative for businesses that want to remain relevant in a changing landscape. With an abundance of digitally-driven behaviors and increased interconnectedness, marketing must adapt to meet the needs of today’s audiences. In fact, 78% of marketers believe—or believe—that the field will undergo fundamental change over the next five years.
As a guide, here are the top digital transformation trends every marketer should focus on:
1 – Explore Big Data
Big data technologies and techniques are redefining the business landscape. Current projections suggest that big data will be worth close to $50 billion by 2017, with Gartner predicting that 4.4 million big data analysts will be needed by this year. Additional Gartner predictions also put CMO IT spending above that of CIOs. Big data is big business.
You may also be interested in: Lafuma Group reduces costs of sending invoices to customers by 30% thanks to Esker
With an enhanced ability to gain insights into target audiences and their needs, bringing big data into organizations has to be a central goal for marketers in 2015 and beyond.
2 – Adopt a user-centric approach
McKinsey believes that 70% of purchasing experiences are based on how the customer feels they are being treated. Revisiting the traditional conversion funnel with a renewed focus on sensations, or even better, putting yourself in the customer’s shoes to feel it for yourself, will help you uncover opportunities and further optimize the way you treat your potential customers .
This is important because clients not only have digital agencies that offer to materialize this digital transformation or at least lay the foundations, but also management consultancies that are experts in small but important areas (HR, CSR, etc.). And it is not surprising that the world is now on the cusp of a third industrial revolution , an information economy in which data and connectivity surpass the physical world. How else can we explain valuations such as those of Uber or Airbnb when they do not actually own the product they sell?
In the future, every business aruba email address will be, at least partially, a digital business. That's because everything is now mediated by technology: your web browser, your email client, your Google Analytics account, the materialization of your email marketing strategy . And that's just the basics. So getting familiar with the digital shift in the world is essential for everyone today.
Digital transformation is an imperative for businesses that want to remain relevant in a changing landscape. With an abundance of digitally-driven behaviors and increased interconnectedness, marketing must adapt to meet the needs of today’s audiences. In fact, 78% of marketers believe—or believe—that the field will undergo fundamental change over the next five years.
As a guide, here are the top digital transformation trends every marketer should focus on:
1 – Explore Big Data
Big data technologies and techniques are redefining the business landscape. Current projections suggest that big data will be worth close to $50 billion by 2017, with Gartner predicting that 4.4 million big data analysts will be needed by this year. Additional Gartner predictions also put CMO IT spending above that of CIOs. Big data is big business.
You may also be interested in: Lafuma Group reduces costs of sending invoices to customers by 30% thanks to Esker
With an enhanced ability to gain insights into target audiences and their needs, bringing big data into organizations has to be a central goal for marketers in 2015 and beyond.
2 – Adopt a user-centric approach
McKinsey believes that 70% of purchasing experiences are based on how the customer feels they are being treated. Revisiting the traditional conversion funnel with a renewed focus on sensations, or even better, putting yourself in the customer’s shoes to feel it for yourself, will help you uncover opportunities and further optimize the way you treat your potential customers .