The Bannister Global team loves to research
Posted: Thu Dec 05, 2024 9:45 am
stay on top of social trends and also stay abreast of technologies that can impact our business and that of our clients.
Understanding where the market, society and our sector are moving is essential to offering our consulting and strategy services. However, it is not easy to know which is the right wave worth riding at a given time . Some waves quickly disappear, while others become established as key elements of our strategy. Do you remember when many thought that blogs were a passing fad? The same was said of social media and email marketing. Now, they are key in campaigns for lead generation, brand activation and customer relations.
But it is also easy to be fooled by flashy headlines and the hype of the moment . There are thousands of examples: Google Glass, the metaverse, NFTs… And then there is the wave that is already over, that we have to say goodbye to, like that of X (formerly Twitter) which is no longer a communication tool for brands and institutions, since it has become a dangerous zone of conflict between radicals.
At Bannister Global we are betting on a fiji email address series of trends that are set to influence a marketing strategy for 2024 .
1. Artificial Intelligence (AI) will be incorporated into the work routine
With the public launch of ChatGPT in November 2022, AI has been thrust into the spotlight. During 2023 we have used amazing AI tools and also seen bubble-filled marketing gimmicks that serve almost no purpose.
In 2024, we will see thousands of AI tools competing for market supremacy . Many of those launched in 2023 will not last, but those that succeed will be those that integrate seamlessly into the platforms we already use, such as Adobe software packages or Office suites. There are now a lot of 'glittery things', but they are not all precious stones, and they certainly do not yet form a harmonious jewel.
AI will become significantly more powerful in 2024 , especially when human creativity and talent can implement the full power of what Google has announced with its Gemini and what will be deployed in future versions of OpenAI 's ChatGPT .
Understanding where the market, society and our sector are moving is essential to offering our consulting and strategy services. However, it is not easy to know which is the right wave worth riding at a given time . Some waves quickly disappear, while others become established as key elements of our strategy. Do you remember when many thought that blogs were a passing fad? The same was said of social media and email marketing. Now, they are key in campaigns for lead generation, brand activation and customer relations.
But it is also easy to be fooled by flashy headlines and the hype of the moment . There are thousands of examples: Google Glass, the metaverse, NFTs… And then there is the wave that is already over, that we have to say goodbye to, like that of X (formerly Twitter) which is no longer a communication tool for brands and institutions, since it has become a dangerous zone of conflict between radicals.
At Bannister Global we are betting on a fiji email address series of trends that are set to influence a marketing strategy for 2024 .
1. Artificial Intelligence (AI) will be incorporated into the work routine
With the public launch of ChatGPT in November 2022, AI has been thrust into the spotlight. During 2023 we have used amazing AI tools and also seen bubble-filled marketing gimmicks that serve almost no purpose.
In 2024, we will see thousands of AI tools competing for market supremacy . Many of those launched in 2023 will not last, but those that succeed will be those that integrate seamlessly into the platforms we already use, such as Adobe software packages or Office suites. There are now a lot of 'glittery things', but they are not all precious stones, and they certainly do not yet form a harmonious jewel.
AI will become significantly more powerful in 2024 , especially when human creativity and talent can implement the full power of what Google has announced with its Gemini and what will be deployed in future versions of OpenAI 's ChatGPT .