How to grow a permission-based email list
Posted: Thu Dec 05, 2024 9:55 am
good reputation, but a very small email list. You want more people on that list, but you have to do it the right way. To accomplish this, you have to collect permission-based signups for your email or newsletter.
The Best Ways to Grow a Permission-Based List
Create a Registration Form
Create a signup box and place it on every page of your website. Don't limit yourself and just put it on your home page. Build one that matches your site's theme and place the code on every page in a place where your potential customers can see it. Wondering what a signup form is? Here's an illustration:
Use a button on forum posts to link to your Registration Form
Add a button to your forum posts and general messages where you can link to and take people directly to your Signup Form on your website so they can sign up to your email. Here is an example of what the signup button looks like:
Maintaining a Subscription Management
Maintain a subscription handle for your customers on your online business store. Use a form with a checkbox that they can fill out and show that they agree to become a subscriber. Keep copies of all your opt-in forms in case you may later be charged with a spam complaint.
If you want to sign up a lot of people at once, offer some sort of incentive. These incentives can include:
A discount on your products or services
Special access to VIP sales and other events
A free thank you gift for signing up
Early News how to use this sales lists on Holiday Sales and Auctions
Raffle a gift to one of your new subscribers
Use the Forward to a Friend Link
Use the forward to a friend link in your emails so your customers can have their friends, family, and colleagues sign up too. Link them to your website so they can find your Registration Form and enter their own information.
Showing up at Trade Fairs
If you have a trade show presence, you've probably seen the giant fishbowl filled with business cards. Place your own fishbowl where potential subscribers can see a long note saying that if they drop their business card in it, they'll be signed up for your newsletter. Sweeten this offer by randomly picking business cards and giving away gifts to the winners.
If you choose this option, we recommend that you use opt-in confirmation for this option. In other words, you can fill out email addresses by hand on your Signup Form when you get home, but set up that each new subscriber receives an email with a link in it that they must click to activate their subscription. Without this, you have no proof of authorization (opt-in). A business card is just a business card. The card alone will not serve as proof to show email service providers that you have permission to send emails to your subscribers.
The Best Ways to Grow a Permission-Based List
Create a Registration Form
Create a signup box and place it on every page of your website. Don't limit yourself and just put it on your home page. Build one that matches your site's theme and place the code on every page in a place where your potential customers can see it. Wondering what a signup form is? Here's an illustration:
Use a button on forum posts to link to your Registration Form
Add a button to your forum posts and general messages where you can link to and take people directly to your Signup Form on your website so they can sign up to your email. Here is an example of what the signup button looks like:
Maintaining a Subscription Management
Maintain a subscription handle for your customers on your online business store. Use a form with a checkbox that they can fill out and show that they agree to become a subscriber. Keep copies of all your opt-in forms in case you may later be charged with a spam complaint.
If you want to sign up a lot of people at once, offer some sort of incentive. These incentives can include:
A discount on your products or services
Special access to VIP sales and other events
A free thank you gift for signing up
Early News how to use this sales lists on Holiday Sales and Auctions
Raffle a gift to one of your new subscribers
Use the Forward to a Friend Link
Use the forward to a friend link in your emails so your customers can have their friends, family, and colleagues sign up too. Link them to your website so they can find your Registration Form and enter their own information.
Showing up at Trade Fairs
If you have a trade show presence, you've probably seen the giant fishbowl filled with business cards. Place your own fishbowl where potential subscribers can see a long note saying that if they drop their business card in it, they'll be signed up for your newsletter. Sweeten this offer by randomly picking business cards and giving away gifts to the winners.
If you choose this option, we recommend that you use opt-in confirmation for this option. In other words, you can fill out email addresses by hand on your Signup Form when you get home, but set up that each new subscriber receives an email with a link in it that they must click to activate their subscription. Without this, you have no proof of authorization (opt-in). A business card is just a business card. The card alone will not serve as proof to show email service providers that you have permission to send emails to your subscribers.