How to speed up your e-commerce with WPO
Posted: Thu Dec 05, 2024 10:03 am
Do you want to improve your e-commerce? Is your website slow and you don't know how to fix it? Do you know what WPO or Web Performance Optimization is? Do you know what it is and what it takes to understand it?
So many questions, right? As many as there are reasons why you should apply WPO to your website.
For your online business to be the one that obtains the most sales and/or leads , you must be up to date with the latest trends and have loyal customers so that their purchases become habitual.
We imagine you want to know how to achieve this… Calm down, don’t rush, first we will put you in context, and then you will see how to improve your e-commerce.
If that's okay with you, you can continue reading.
What is e-commerce?
First of all, do you know what e-commerce is? If the answer is NO, we will tell you.
An e-commerce, also known as electronic commerce , is an online platform for shopping.
This type of commerce has experienced significant growth in recent years, as it offers consumers the opportunity to purchase everything they need with just one click .
The rise of e-commerce is immense. More and more people are choosing to shop online instead of going to physical stores (and we're not just talking about you).
This has led to a higher volume of online stores and, therefore, an increase in the level of competition.
At Kiwop we can make your business stand out from the crowd and get more sales. Now, we will explain how.
e-commerce
What is WPO
Now we landed at WPO, does that sound familiar?
Search engines analyze your website and at the same time the behavior of users. If the user continues browsing your e-commerce site, search engines understand that your online store is a good result to display in their users' searches.
Applying a good WPO is drastically necessary to improve the user experience on your website.
Therefore, the key is not only to please Google , but also users.
TRUE?
The goal of an e-commerce is the sale of products. And elements such as usability , user experience and web performance optimization WPO .
Why WPO is so important
The benefits of making your e-commerce fast and user-friendly are many, but we won't tell you all about them, for that you need to know about our services.
But we leave you 4 examples:
Highest number of page views
More visiting time
Better rankings on Google
More sales and/or leads.
Have we convinced you? Ok, we've only just started, so we're going to give you a revealing fact. If your website takes more than 3 seconds to load, 57% of users will abandon it .
And that's why when we tell you that WPO is essential for your business, it's not because we want to show you our experience (which we have). Quite the opposite. We want your business to be a complete success.
And if you need our help, don't hesitate, contact us . We are here for whatever you need (and whatever your website needs)!
By the way, to analyze the current performance of your e-commerce, you can use Google Page Insights , where you can extract relevant information about which aspects you should improve in your online store.
Sometimes you have to listen to us. If we tell you that WPO is essential for your business, there must be a reason. Still not clear? Don't worry, we'll open your eyes.
3 reasons to use WPO to speed up your e-commerce
The better you improve your WPO, the faster your website will be, so your users will be able to access your pages in an instant and, in addition, they will be able to interact quickly with the elements of your web pages.
That's a reality.
Did you know that Google rewards a website's loading speed by placing it at the top of the search engine rankings?
If you don't know the reasons why you should invest time and effort in optimizing the loading speed and speeding up your online store , we are going to tell you (that's why we created this blog, right?).
Improve user experience to increase conversions
Having a bad WPO will make you lose a lot of users . Customers don't like to wait, and many of them will go to another website, even to the competition.
And you wouldn't like that, would you?
If your pages take too long to load, if they are uncomfortable on your website, if they don't like what they see, if your website doesn't attract your own audience, then you are doing something wrong, as you are losing many potential customers.
Reduce loading times for Google and SEO
A website must be visible and accessible to all users who wish to enter your website.
The server may be fast, but if the site itself is slow, you will still experience issues with your website loading speed.
A good strategy to improve the loading time of your website can be optimizing the images on your website.
A website that has many images in its content can slow down the loading speed, which is why the size and weight of the images is necessary.
We will have to use the JPG format (for complex images) and PNG (for simpler images).
But this is for another blog, in case you are wondering, yes, we have already talked about image optimization , so we will not go into detail. If you are interested, click on the link and find out.
Reduce resource consumption on the server or hosting
The causes of consumption are always related to the processes that run the applications installed on the hosting. For example, it may be due to an update of the store catalog in PrestaShop , or a WordPress backup process .
Leaving only the necessary plugins and removing the unnecessary ones helps improve the performance of the website .
Another possibility may be that you have recently inst korea telegram phone number list alled a new plugin or add-on.
Reviewing what you have done in the accommodation over the last few days can help you figure out what may have caused the increase in resource consumption .
wpo
Although the main reason is to improve the user experience (UX) in order to improve the conversion of the online store, since Google published that loading speed is important for SEO , WPO is also very important for SEO.
SEO is one of the most important strategic foundations of e-commerce .
The main objective of SEO in e-commerce is to ensure that your company's products or services appear when your potential customers perform searches related to them, in order to increase visibility in your e-commerce online channel and better understand your customers' needs by analyzing their search intentions.
If you are wondering how to do it, we leave you the following blogs that can be very useful:
Looking to learn more about SEO? Here is the definitive guide to SEO positioning .
Do you want to know the latest e-commerce news for 2023 ? Click on the link!
On the other hand, in very large online stores, WPO is also important to make better use of the crawl budget (time that Google allocates to its crawlers to crawl each website) that Google allocates to index the website.
By now, you've probably seen the importance of WPO web performance optimization. But we're not going to stop there. We're going to show you 3 abysmal examples that demonstrate its importance.
Zalando
Zalando is an online fashion retailer, positioned as one of the largest in Europe. Founded in 2008 by Robert Gentz and David Schneider in Berlin (Germany), Zalando offers a wide range of footwear and clothing for men, women and children.
The website was created with the aim of making shopping easier and more convenient for customers. To do so, it offers free returns and exchanges of products at no additional cost.
In addition, Zalando offers a wide range of payment options and tries to provide a personalized shopping experience by offering personalized product recommendations based on customers' browsing habits.
Did you know that they improved their profit by 0.7% just by improving their loading speed by 0.1 seconds (100 milliseconds) ?
AliExpress ️
AliExpress is an online marketplace for low-cost products founded in 2009, where several sellers have their stores selling all kinds of products organized among their 13 categories.
Also known as the Chinese Amazon, the AliExpress shopping portal is a huge online shopping area where millions of sellers sell their items, creating a huge competition between them, resulting in the very low prices they offer.
So many questions, right? As many as there are reasons why you should apply WPO to your website.
For your online business to be the one that obtains the most sales and/or leads , you must be up to date with the latest trends and have loyal customers so that their purchases become habitual.
We imagine you want to know how to achieve this… Calm down, don’t rush, first we will put you in context, and then you will see how to improve your e-commerce.
If that's okay with you, you can continue reading.
What is e-commerce?
First of all, do you know what e-commerce is? If the answer is NO, we will tell you.
An e-commerce, also known as electronic commerce , is an online platform for shopping.
This type of commerce has experienced significant growth in recent years, as it offers consumers the opportunity to purchase everything they need with just one click .
The rise of e-commerce is immense. More and more people are choosing to shop online instead of going to physical stores (and we're not just talking about you).
This has led to a higher volume of online stores and, therefore, an increase in the level of competition.
At Kiwop we can make your business stand out from the crowd and get more sales. Now, we will explain how.
e-commerce
What is WPO
Now we landed at WPO, does that sound familiar?
Search engines analyze your website and at the same time the behavior of users. If the user continues browsing your e-commerce site, search engines understand that your online store is a good result to display in their users' searches.
Applying a good WPO is drastically necessary to improve the user experience on your website.
Therefore, the key is not only to please Google , but also users.
TRUE?
The goal of an e-commerce is the sale of products. And elements such as usability , user experience and web performance optimization WPO .
Why WPO is so important
The benefits of making your e-commerce fast and user-friendly are many, but we won't tell you all about them, for that you need to know about our services.
But we leave you 4 examples:
Highest number of page views
More visiting time
Better rankings on Google
More sales and/or leads.
Have we convinced you? Ok, we've only just started, so we're going to give you a revealing fact. If your website takes more than 3 seconds to load, 57% of users will abandon it .
And that's why when we tell you that WPO is essential for your business, it's not because we want to show you our experience (which we have). Quite the opposite. We want your business to be a complete success.
And if you need our help, don't hesitate, contact us . We are here for whatever you need (and whatever your website needs)!
By the way, to analyze the current performance of your e-commerce, you can use Google Page Insights , where you can extract relevant information about which aspects you should improve in your online store.
Sometimes you have to listen to us. If we tell you that WPO is essential for your business, there must be a reason. Still not clear? Don't worry, we'll open your eyes.
3 reasons to use WPO to speed up your e-commerce
The better you improve your WPO, the faster your website will be, so your users will be able to access your pages in an instant and, in addition, they will be able to interact quickly with the elements of your web pages.
That's a reality.
Did you know that Google rewards a website's loading speed by placing it at the top of the search engine rankings?
If you don't know the reasons why you should invest time and effort in optimizing the loading speed and speeding up your online store , we are going to tell you (that's why we created this blog, right?).
Improve user experience to increase conversions
Having a bad WPO will make you lose a lot of users . Customers don't like to wait, and many of them will go to another website, even to the competition.
And you wouldn't like that, would you?
If your pages take too long to load, if they are uncomfortable on your website, if they don't like what they see, if your website doesn't attract your own audience, then you are doing something wrong, as you are losing many potential customers.
Reduce loading times for Google and SEO
A website must be visible and accessible to all users who wish to enter your website.
The server may be fast, but if the site itself is slow, you will still experience issues with your website loading speed.
A good strategy to improve the loading time of your website can be optimizing the images on your website.
A website that has many images in its content can slow down the loading speed, which is why the size and weight of the images is necessary.
We will have to use the JPG format (for complex images) and PNG (for simpler images).
But this is for another blog, in case you are wondering, yes, we have already talked about image optimization , so we will not go into detail. If you are interested, click on the link and find out.
Reduce resource consumption on the server or hosting
The causes of consumption are always related to the processes that run the applications installed on the hosting. For example, it may be due to an update of the store catalog in PrestaShop , or a WordPress backup process .
Leaving only the necessary plugins and removing the unnecessary ones helps improve the performance of the website .
Another possibility may be that you have recently inst korea telegram phone number list alled a new plugin or add-on.
Reviewing what you have done in the accommodation over the last few days can help you figure out what may have caused the increase in resource consumption .
wpo
Although the main reason is to improve the user experience (UX) in order to improve the conversion of the online store, since Google published that loading speed is important for SEO , WPO is also very important for SEO.
SEO is one of the most important strategic foundations of e-commerce .
The main objective of SEO in e-commerce is to ensure that your company's products or services appear when your potential customers perform searches related to them, in order to increase visibility in your e-commerce online channel and better understand your customers' needs by analyzing their search intentions.
If you are wondering how to do it, we leave you the following blogs that can be very useful:
Looking to learn more about SEO? Here is the definitive guide to SEO positioning .
Do you want to know the latest e-commerce news for 2023 ? Click on the link!
On the other hand, in very large online stores, WPO is also important to make better use of the crawl budget (time that Google allocates to its crawlers to crawl each website) that Google allocates to index the website.
By now, you've probably seen the importance of WPO web performance optimization. But we're not going to stop there. We're going to show you 3 abysmal examples that demonstrate its importance.
Zalando
Zalando is an online fashion retailer, positioned as one of the largest in Europe. Founded in 2008 by Robert Gentz and David Schneider in Berlin (Germany), Zalando offers a wide range of footwear and clothing for men, women and children.
The website was created with the aim of making shopping easier and more convenient for customers. To do so, it offers free returns and exchanges of products at no additional cost.
In addition, Zalando offers a wide range of payment options and tries to provide a personalized shopping experience by offering personalized product recommendations based on customers' browsing habits.
Did you know that they improved their profit by 0.7% just by improving their loading speed by 0.1 seconds (100 milliseconds) ?
AliExpress ️
AliExpress is an online marketplace for low-cost products founded in 2009, where several sellers have their stores selling all kinds of products organized among their 13 categories.
Also known as the Chinese Amazon, the AliExpress shopping portal is a huge online shopping area where millions of sellers sell their items, creating a huge competition between them, resulting in the very low prices they offer.