9 benefits of having an email marketing strategy in the cookieless era
Posted: Thu Dec 05, 2024 10:04 am
One of the terms that will define digital marketing in 2022 is cookieless. All brands globally are working to adapt to this new reality. Google had already announced the gradual elimination of third-party cookies in its main search engine.
Over the next few months, the powerful search engine is expected to begin blocking all third-party cookies from browsers such as Chrome, Firefox and Safari. It should be remembered that cookies have played a very important role in positioning and searching for information on websites, blogs and digital spaces.
In a cookieless digital market, companies will not be able to access customer behavior, actions, and attributions. Now, companies will have to rack their brains to gain access to this knowledge, and email marketing is presented as a highly attractive alternative.
TABLE OF CONTENTS
How the lack of cookies will affect companies' marketing objectives
Why is Email Marketing needed to collect data?
Email Marketing in the cookieless era
Specific benefits of Email list of palestinian territories consumer email Marketing strategies in the cookieless era
1.- Use of emails as identifiers
2.- Increase the acquisition of new customers
3.- It generates the opportunity to connect with the audience in different ways
4.- The collection of demographic information
5.- Allows subscriber retention
6.- Centralization of collected data
7.- The value of Email Marketing will grow exponentially
8.- Allows the use of other sources of data collection
9.- Sending personalized notifications
How the lack of cookies will affect companies' marketing objectives
How the lack of cookies will affect companies' marketing objectives
To understand how the lack of cookies can affect the different objectives of brands, it is necessary to take into account how they work. Cookies are codes that are placed in different browsers when users visit a website. The information they contain is usually the name of the site, user ID, language and details when logging in.
Google is going to remove cookies stored on sites other than its own. This will prevent cross-site and cross-company tracking. It also prevents more effective segmentation and deeper personalization.
Reorienting campaigns and understanding customer behavior will become increasingly difficult. Customer acquisition prices and return on investment or ROI will also be affected, especially in marketing agencies. For all these reasons, having email marketing strategies will allow you to maintain direct contact with your audience and improve the way you obtain customer data.
Over the next few months, the powerful search engine is expected to begin blocking all third-party cookies from browsers such as Chrome, Firefox and Safari. It should be remembered that cookies have played a very important role in positioning and searching for information on websites, blogs and digital spaces.
In a cookieless digital market, companies will not be able to access customer behavior, actions, and attributions. Now, companies will have to rack their brains to gain access to this knowledge, and email marketing is presented as a highly attractive alternative.
TABLE OF CONTENTS
How the lack of cookies will affect companies' marketing objectives
Why is Email Marketing needed to collect data?
Email Marketing in the cookieless era
Specific benefits of Email list of palestinian territories consumer email Marketing strategies in the cookieless era
1.- Use of emails as identifiers
2.- Increase the acquisition of new customers
3.- It generates the opportunity to connect with the audience in different ways
4.- The collection of demographic information
5.- Allows subscriber retention
6.- Centralization of collected data
7.- The value of Email Marketing will grow exponentially
8.- Allows the use of other sources of data collection
9.- Sending personalized notifications
How the lack of cookies will affect companies' marketing objectives
How the lack of cookies will affect companies' marketing objectives
To understand how the lack of cookies can affect the different objectives of brands, it is necessary to take into account how they work. Cookies are codes that are placed in different browsers when users visit a website. The information they contain is usually the name of the site, user ID, language and details when logging in.
Google is going to remove cookies stored on sites other than its own. This will prevent cross-site and cross-company tracking. It also prevents more effective segmentation and deeper personalization.
Reorienting campaigns and understanding customer behavior will become increasingly difficult. Customer acquisition prices and return on investment or ROI will also be affected, especially in marketing agencies. For all these reasons, having email marketing strategies will allow you to maintain direct contact with your audience and improve the way you obtain customer data.