Opening the door to mobile marketing: The trend is confirmed
Posted: Thu Dec 05, 2024 10:06 am
It must be recognized that talking about online marketing right now is practically a long way from what innovation is, since the path that is here to stay – and that is beginning to become a reality that until recently belonged to the most astute of businessmen – is mobile marketing .
It is better to go slowly so as not to get lost in this new trend. Considering that almost 46% of the population searches for information through mobile devices such as smartphones and tablets, and now going one step further and including smartwatches, it is not surprising to think that the future of marketing was to adapt to these devices in order to continue their development.
According to recent studies, approximately 48% of companies have carried out a campaign over the past year designed and thought out exclusively for these new accessories to which the consumer is continuously connected.
In fact, as has already been australia email address said in some of the articles on this blog , online shopping has experienced a dizzying growth in recent years, something that social networks have now joined in to kick off their purchasing functions directly in their own application, something that makes it much easier to quantify the purchasing decision by being present in these new "places".
However, it must also be taken into account that, despite being a tool in full development and growth, excessive care must be taken not to saturate the potential buyer with continuous interference because this will achieve, precisely, the opposite effect of brand overexposure that can cause the target audience to become fed up with the same product.
You may also be interested in: In 2018, instant messaging apps will represent 75% of mobile messaging traffic
Furthermore, one of the major investments that must be made for the mobile environment is to be able to use the cookies that are deposited to offer advertising almost on demand, taking into account the true intentions and interests of buyers. This advertising, capable of making a place for itself and attracting real attention by making an initial filter, will be the one that can really be quantified and make companies start to earn money, in a more obvious way, through mobile devices.
According to a study published by Iniciativas Virtuales , the II Study of Ecommerce Trends , laptops, tablets, mobile phones and smart TVs were, in that order, the devices most used by Spaniards for purchases of an average of €500. Just by taking a look at this list, you can see what remains to be done and where the development of mobile marketing should go.
It is better to go slowly so as not to get lost in this new trend. Considering that almost 46% of the population searches for information through mobile devices such as smartphones and tablets, and now going one step further and including smartwatches, it is not surprising to think that the future of marketing was to adapt to these devices in order to continue their development.
According to recent studies, approximately 48% of companies have carried out a campaign over the past year designed and thought out exclusively for these new accessories to which the consumer is continuously connected.
In fact, as has already been australia email address said in some of the articles on this blog , online shopping has experienced a dizzying growth in recent years, something that social networks have now joined in to kick off their purchasing functions directly in their own application, something that makes it much easier to quantify the purchasing decision by being present in these new "places".
However, it must also be taken into account that, despite being a tool in full development and growth, excessive care must be taken not to saturate the potential buyer with continuous interference because this will achieve, precisely, the opposite effect of brand overexposure that can cause the target audience to become fed up with the same product.
You may also be interested in: In 2018, instant messaging apps will represent 75% of mobile messaging traffic
Furthermore, one of the major investments that must be made for the mobile environment is to be able to use the cookies that are deposited to offer advertising almost on demand, taking into account the true intentions and interests of buyers. This advertising, capable of making a place for itself and attracting real attention by making an initial filter, will be the one that can really be quantified and make companies start to earn money, in a more obvious way, through mobile devices.
According to a study published by Iniciativas Virtuales , the II Study of Ecommerce Trends , laptops, tablets, mobile phones and smart TVs were, in that order, the devices most used by Spaniards for purchases of an average of €500. Just by taking a look at this list, you can see what remains to be done and where the development of mobile marketing should go.