Very good you are in an Inbound marketing logic

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Neoptimal advice: Don't panic, you're not going to lose everything on May 25, 2018! It's more strategic to anticipate the inevitable transition to compliance. Fortunately, the transition has been provided for by law . As for your historical database, you can keep clickers for up to 3 years after the last click in one of your emails. You can therefore continue to prospect users who have already shown interest in your communications. For the others, it's frustrating, but between us, if they haven't clicked, they won't click.

Delete them and let them breathe. You have singapore phone number library until May 25, 2018 to make your best emails and invite people to click andor subscribe to your news. NEOPTIMAL’S GDPR PROCEDURE FOR BTOB SMEs AND ETIs. So, did you remember everything? The right questions to ask to check your compliance Find out here the right questions to ask yourself to evaluate your current marketing and sales practices. Q1: Do you use mass mailing? Yes : Bad choice! You are probably addressing the wrong people at the wrong time.



This practice prevents you from making the right strategic decisions or calibrating your prospecting strategy. No : Thanks for your leads! Q2: Have you purchased any databases? Yes : As of May 25, 2018, you will only be able to keep the personal data of your subscribers and people who have clicked on your emails. Their consent is mandatory! No : Great! Q3: Do you use social media to attract your prospects? Yes : No : Consider LinkedIn, Twitter, and Facebook to develop an audience acquisition strategy.