Should I advertise on TikTok? How does this network fit list of panama consumer email my marketing strategy? What types of content work best? If you want to find answers to these questions and many more, don't miss this TikTok marketing strategy guide !
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Before we start... Is TikTok for you?
It's easy to jump on the TikTok marketing bandwagon because it's "trendy." And while it's true that its active user numbers are impressive, it also has a number of peculiar characteristics that make it not suitable for all brands. Let's look at the key points to keep in mind when assessing whether it's worth designing a marketing strategy for TikTok .
What is the profile of your ideal client?
TikTok is a huge hit with young people : 60% of users on this network in the United States are between 16 and 24 years old. If your brand is targeting teenagers, you're in luck! But if your ideal client is over 30, you'll probably want to continue focusing on other networks like Instagram or Facebook .
It is also interesting to note that there are slightly more men than women on TikTok (55.6% and 44.4%, respectively) and that the average user spends 52 minutes a day on the app.
Does your niche fit TikTok?
While you can always find creative ways to integrate your brand into TikTok, it will be much easier to do so if it is aligned with users’ interests . Music, fashion, humor, video games, food, and technology are some examples of popular topics on TikTok.
