Send HTML Emails That Work: 3 Things to Avoid
Posted: Thu Dec 05, 2024 10:25 am
When it comes to email marketing , everyone knows that the devil is in the details. But did you know that one oversight in HTML code can get your email targeted for the spam bin? That's why we've created this list of things you need to know when sending HTML emails. Continue reading for more information:
Avoid neglecting HTML and other code in designs
If you are using your own HTML design for your email campaigns, you will need to do some cleaning up and get rid of all the little things that can ruin denmark phone number list your campaigns. This includes sloppy HTML code, junk code left over from Microsoft Word and other programs, and open tags. What you need to do before you send out your campaigns is to see how your email design will look in the inboxes of the major email providers. Send yourself a test campaign and any errors in the code will show up. If you work in Microsoft Word to create email copy, then you want your designs to flow properly, so we recommend either creating your email marketing copy in Notepad, or saving your work in text-only format in Word.
Don't send an HTML email without a text
A few years ago, a study showed that the number of people who had their email set up to receive text-based emails was very small – less than 2%. However, that number has increased considerably, thanks to the proliferation of smart phones, PDAs and other devices. Note that oddly enough, some email service providers will block an HTML email if there is no text equivalent to accompany it. For this reason, be sure to create a text-only equivalent to all of your HTML email campaigns.
Avoid neglecting HTML and other code in designs
If you are using your own HTML design for your email campaigns, you will need to do some cleaning up and get rid of all the little things that can ruin denmark phone number list your campaigns. This includes sloppy HTML code, junk code left over from Microsoft Word and other programs, and open tags. What you need to do before you send out your campaigns is to see how your email design will look in the inboxes of the major email providers. Send yourself a test campaign and any errors in the code will show up. If you work in Microsoft Word to create email copy, then you want your designs to flow properly, so we recommend either creating your email marketing copy in Notepad, or saving your work in text-only format in Word.
Don't send an HTML email without a text
A few years ago, a study showed that the number of people who had their email set up to receive text-based emails was very small – less than 2%. However, that number has increased considerably, thanks to the proliferation of smart phones, PDAs and other devices. Note that oddly enough, some email service providers will block an HTML email if there is no text equivalent to accompany it. For this reason, be sure to create a text-only equivalent to all of your HTML email campaigns.