Marketing 5.0 in the Fourth Industrial Revolution
Posted: Thu Dec 05, 2024 10:38 am
I will use the terminology created by the genius Philip Kotler, whom many call the “father of modern marketing”, to explain in this article how marketing has been advancing to adapt to new times; as this author explains well in his different manuals.
When the first Industrial Revolution began, life was good for many entrepreneurs, as demand was greater than supply, and they had little or no need to promote their products.
Here is a famous quote from Henry Ford:
"Any customer can have the car in any colour they want as long as it is black."
But life evolves and mass production means that supply exceeds demand, so about belarus companies are forced to move from focusing on themselves and their products to analyzing what the consumer wants in order to adapt their products.
Marketing 2.0, focused on establishing a relationship
We are facing marketing 2.0 , where the company wants to begin to establish a relationship with its client so that they choose it from the large amount of offers that have begun to proliferate.
marketing-2.0
Marketing 2.0
As life evolves and customers have their basic needs met, they want companies to offer them something more.
Companies arise when the customer, faced with a massive offer of products, needs to find one that, in addition to satisfying their functional needs, provides them with spiritual satisfaction.
This is how marketing 3.0 is born
Marketing 3.0 focuses on people's beliefs, values and goals. Marketing is taking a turn; companies have to become more humane so that people feel represented in their values. Products are purchased from companies with which the customer feels they have the same goals.
It is also experiential marketing, everything revolves around adding value to the customer's purchasing process.
When the first Industrial Revolution began, life was good for many entrepreneurs, as demand was greater than supply, and they had little or no need to promote their products.
Here is a famous quote from Henry Ford:
"Any customer can have the car in any colour they want as long as it is black."
But life evolves and mass production means that supply exceeds demand, so about belarus companies are forced to move from focusing on themselves and their products to analyzing what the consumer wants in order to adapt their products.
Marketing 2.0, focused on establishing a relationship
We are facing marketing 2.0 , where the company wants to begin to establish a relationship with its client so that they choose it from the large amount of offers that have begun to proliferate.
marketing-2.0
Marketing 2.0
As life evolves and customers have their basic needs met, they want companies to offer them something more.
Companies arise when the customer, faced with a massive offer of products, needs to find one that, in addition to satisfying their functional needs, provides them with spiritual satisfaction.
This is how marketing 3.0 is born
Marketing 3.0 focuses on people's beliefs, values and goals. Marketing is taking a turn; companies have to become more humane so that people feel represented in their values. Products are purchased from companies with which the customer feels they have the same goals.
It is also experiential marketing, everything revolves around adding value to the customer's purchasing process.