This set includes sales management itself – which involves the relationships between the company and its customers – and the management of sales teams and their performance.
If you are a sales manager in charge of a team and need to improve your administration, stay tuned! In this post we bring you useful tips for sales and sales team management.
We will address:
Sales management finds its raison d'être in the development of the company's business in the market, while seeking customer satisfaction. In other words, sales management is carried cocos isiands keeling email list out to increase the company's profitability through sales, which also involves customer loyalty and retention actions .
The sales management area is made up of 3 pillars that must work together: the marketing area for the development of customer attraction and retention strategies, the sales area, which acts in response to these strategies and a sales CRM software , to manage the entire cycle efficiently and integrated between the teams.
Want to know how a sales CRM works as a link to have a single view of customers and potential customers? Access the definitive guide to sales CRM here .
How to improve sales team management?
Now that you know what sales management is, let's talk a little more about teams.
If your job includes managing sales teams , you will know that part of your job is to coordinate people and resources to achieve the company's commercial objectives. However, setting goals is not enough to achieve good results.
We also recommend that you pay attention to the following tips:
1. Talent management
To make sales management run smoothly, make sure you have a solid team. Carefully select the qualities you want in your employees and use them to find the ideal sales agents.
Learn more about the selection process and the sales interview and discover the 6 winning qualities of the ideal salesperson.
2. Training
The training your agents receive is essential for managing your sales team.
What is known as sales force training is the exercise of improving the capabilities of a team with a focus on the results of a company without neglecting personal motivation.
In this sales team management activity, the objective is to improve the planning, execution and evaluation of the activities of the commercial area.
If the results are positive, they will be clearly reflected in an improvement in the company's efficiency indicators.
Learn 5 metrics for evaluating the sales force.
3. Motivation
Sales team motivation has a strong connection to training. In fact, more than 35% of employees surveyed in a study directly linked their commitment to the company to factors linked to training.
Check out these tips for managing sales team motivation:
Create a connection with your team based on collaboration and empathy;
Provide them with all the necessary information about what they sell;
Define with them the target audience for the sale;
Offer recognition for goals met (some companies use commission systems, if this is your case, you can download this free sales and commission control sheet to carry out assertive and planned sales management).
It offers tools for your team to be in tune with other areas of the company that play a leading role in sales. We'll talk more about this below!
4. Tools
Once you have defined your sales goals and have a trained and motivated sales team, what else can you do to improve sales management?
There are tools that keep teams connected and in perfect sync, which translates into sales success.
In fact, according to Zendesk’s 2020 Customer Experience Trends Report , connecting customer data improves collaboration across teams, which is a key element in the success of high-performing teams.
Sales and support teams are partners in closely connecting initial customer interactions with subsequent interactions. In addition, customer service leaders say their teams collaborate more with the sales team than with any other internal organization.
Sales CRM is the solution that allows you to promote internal collaboration for successful sales management.
According to the same Zendesk report, 22% of high-performing customer service teams integrate software from CRM vendors precisely to promote this integration between sales and support teams.
Do you want to go deeper into the knowledge of this tool? Discover what CRM for sales is, its functions, benefits and applications. Also, tips to choose the best one for your business + free CRM examples for sales. Read our definitive guide to CRM for sales .
Improve your sales management with Zendesk
Now that you know what you need to improve your sales management, find out everything that Zendesk CRM can do for you and your sales team management.
Zendesk for Sales is simple and designed to keep sales reps focused on selling by eliminating friction and keeping deal information up-to-date so your team can always access, analyze, and collaborate on relevant data.
Get the help you need for your sales management. Zendesk's sales CRM solution keeps track of your conversations, alerts you when it's time to make a call, and is backed by a team of support experts whenever you need it.
Plus, you can design and manage a pipeline that fits your business so reps can prioritize customers and leads.
Sales management doesn't have to be a difficult process. Improve your team's and customers' experience with Zendesk for Sales. Request a free trial today .
