How to improve your open rate with email segmentation
Posted: Thu Dec 05, 2024 10:50 am
If someone were to ask me what the first thing I did when I started doing email marketing was, I would say it was making a list of email addresses.
The truth is that this is a task that every marketer has in mind from the beginning. In addition, having a list with good contacts is the best way to do email marketing.
That being said, it's equally important to master the art of segmentation in order to unleash the full power of your lists. Having a list of truly engaged customers or subscribers is a huge asset for a business.
It's all about venezuela phone number list focusing on the goal
Segmented emailing is the key to building effective reach when sending emails.
It's amazing, but some marketers never realize the importance of segmentation and end up sending emails to subscribers who won't turn into customers. You have to realize that your email list consists of people with different interests, behaviors, and profiles.
And in the case of Email Marketing, not everything works for everyone. So, why treat them all the same? The solution is to divide them into similar segments and send personalized campaigns to each segment.
One of the most common mistakes some marketers make is treating their list as a single thing.
According to a study by Marketing Sherpa, artbeads.com has seen conversion rates increase by 208% when using targeted email instead of a barrage of aimless emails.
In fact, 32% of marketers say that segmenting their email lists is one of their top priorities for this year. Additionally, 52% of them believe that improving the quality of their list segmentation is a necessity.
The truth is that this is a task that every marketer has in mind from the beginning. In addition, having a list with good contacts is the best way to do email marketing.
That being said, it's equally important to master the art of segmentation in order to unleash the full power of your lists. Having a list of truly engaged customers or subscribers is a huge asset for a business.
It's all about venezuela phone number list focusing on the goal
Segmented emailing is the key to building effective reach when sending emails.
It's amazing, but some marketers never realize the importance of segmentation and end up sending emails to subscribers who won't turn into customers. You have to realize that your email list consists of people with different interests, behaviors, and profiles.
And in the case of Email Marketing, not everything works for everyone. So, why treat them all the same? The solution is to divide them into similar segments and send personalized campaigns to each segment.
One of the most common mistakes some marketers make is treating their list as a single thing.
According to a study by Marketing Sherpa, artbeads.com has seen conversion rates increase by 208% when using targeted email instead of a barrage of aimless emails.
In fact, 32% of marketers say that segmenting their email lists is one of their top priorities for this year. Additionally, 52% of them believe that improving the quality of their list segmentation is a necessity.