I'm going to create a website, now what? What are the main elements it should have?
Posted: Thu Dec 05, 2024 10:54 am
Since the popularization of the internet to the arrival of mobile communication today, websites have been and still are great allies in promoting a brand, product or service. In many cases, they are even the protagonists in the success of a sales strategy.
Over the past 10 years, the task of creating a website has changed a lot. So, let’s take a look at some of the elements that are important for a successful website today.
Layout and content: Creating a website is much more than programming
There is a lot of talk about clean and minimalist layouts during the linkedin phone number data of a website, but little is put into practice. Do you know what this is? A clean and minimalist layout is one that avoids excesses, does not use very elaborate fonts and arranges art and colors in a cleaner way.
Because they don't have much knowledge of the subject, many people think that the website can be designed without following any style, trend or technology rules. And this ends up being the most common mistake, which results in penalties from Google.
First, you need to understand that when you create a website, you are creating a new contact point for your business. It should represent your brand identity online as a kind of digital showcase.
So, when creating your layout, avoid guesswork! Think strategically. How can you sell your brand in a simpler and more objective way?
Secondly, you need to keep in mind that content is king. But it can't be just any type of content! It's not enough to have a bunch of information about your products and services to fill up spaces. This conveys insecurity and amateurism to your user. You need relevant content that adds value to the reader.
The ideal is to produce well-planned and structured content, thinking about the exact keywords for your business.
Finally, thirdly, you need to think about how this content will be arranged and presented on the screen for your user. We call this information architecture .
This arrangement is made especially for search engines like Google. The way text and photos are arranged on the website, for example, counts a lot. Clear and objective text makes it easier to read, which is done by the artificial intelligence of search engines. It is basically a robot, looking from the user's point of view.
Get Found! Think About Your Touchpoints and Storefront
As mentioned above, when you create a website, you need to keep in mind that it is an online showcase, a virtual store . And, as such, it needs to have access points. These points are contact forms, social media address data and product pages.
Forms can be the second most important element of a website, right after the content. They are the main form of contact used today and your forms should be easy to use, compatible with mobile devices and contain information that you consider important for customer service.
There is no standard number of fields that forms should have. You can start with the basics, such as name, email, phone number and message, and evolve as your company gains online experience. It is important that the fields meet your needs when providing service.
Your company's data, such as address and telephone number, are also extremely important. When visitors have difficulties or are resistant to forms, this data will be the way they reach you. In addition, Google considers this data to catalog your company in its system.
Displaying your products and services online should also be taken into account. Do you know why?
Your products may have pages with rich content for search engines. But what does that mean? A more elaborate and attractive description that is not limited to just technical data.
They may contain forms that will help you with customer service. For example: When a customer searches for a product, but it is out of stock, it would certainly be a lost sale. However, if there is a form next to the product, you can contact the customer as soon as the product is restocked.
Today's consumers want to be increasingly well-informed. Therefore, it is essential to properly structure the pages that describe what you sell. A display without excessive text and images, rich content combined with complete technical information, guarantees better performance in online sales.
Website Hosting/Server – Your website is truly online
Hosting is not necessarily an aesthetic part of the website, but rather a tool used in all of them. It is just as important as all the other aspects mentioned above.
A good hosting service consists of the time it takes for your website to load and the time the server is online . You know when you access a website and it takes a long time to load? You lose patience and reload it, right? Or you give up browsing it. That's where the hosting service comes in.
If these two points on your website are poor, your online strategy can become completely inefficient, as mentioned in this article. High loading times can harm your positioning on Google, scare away your visitors, among other problems.
Over the past 10 years, the task of creating a website has changed a lot. So, let’s take a look at some of the elements that are important for a successful website today.
Layout and content: Creating a website is much more than programming
There is a lot of talk about clean and minimalist layouts during the linkedin phone number data of a website, but little is put into practice. Do you know what this is? A clean and minimalist layout is one that avoids excesses, does not use very elaborate fonts and arranges art and colors in a cleaner way.
Because they don't have much knowledge of the subject, many people think that the website can be designed without following any style, trend or technology rules. And this ends up being the most common mistake, which results in penalties from Google.
First, you need to understand that when you create a website, you are creating a new contact point for your business. It should represent your brand identity online as a kind of digital showcase.
So, when creating your layout, avoid guesswork! Think strategically. How can you sell your brand in a simpler and more objective way?
Secondly, you need to keep in mind that content is king. But it can't be just any type of content! It's not enough to have a bunch of information about your products and services to fill up spaces. This conveys insecurity and amateurism to your user. You need relevant content that adds value to the reader.
The ideal is to produce well-planned and structured content, thinking about the exact keywords for your business.
Finally, thirdly, you need to think about how this content will be arranged and presented on the screen for your user. We call this information architecture .
This arrangement is made especially for search engines like Google. The way text and photos are arranged on the website, for example, counts a lot. Clear and objective text makes it easier to read, which is done by the artificial intelligence of search engines. It is basically a robot, looking from the user's point of view.
Get Found! Think About Your Touchpoints and Storefront
As mentioned above, when you create a website, you need to keep in mind that it is an online showcase, a virtual store . And, as such, it needs to have access points. These points are contact forms, social media address data and product pages.
Forms can be the second most important element of a website, right after the content. They are the main form of contact used today and your forms should be easy to use, compatible with mobile devices and contain information that you consider important for customer service.
There is no standard number of fields that forms should have. You can start with the basics, such as name, email, phone number and message, and evolve as your company gains online experience. It is important that the fields meet your needs when providing service.
Your company's data, such as address and telephone number, are also extremely important. When visitors have difficulties or are resistant to forms, this data will be the way they reach you. In addition, Google considers this data to catalog your company in its system.
Displaying your products and services online should also be taken into account. Do you know why?
Your products may have pages with rich content for search engines. But what does that mean? A more elaborate and attractive description that is not limited to just technical data.
They may contain forms that will help you with customer service. For example: When a customer searches for a product, but it is out of stock, it would certainly be a lost sale. However, if there is a form next to the product, you can contact the customer as soon as the product is restocked.
Today's consumers want to be increasingly well-informed. Therefore, it is essential to properly structure the pages that describe what you sell. A display without excessive text and images, rich content combined with complete technical information, guarantees better performance in online sales.
Website Hosting/Server – Your website is truly online
Hosting is not necessarily an aesthetic part of the website, but rather a tool used in all of them. It is just as important as all the other aspects mentioned above.
A good hosting service consists of the time it takes for your website to load and the time the server is online . You know when you access a website and it takes a long time to load? You lose patience and reload it, right? Or you give up browsing it. That's where the hosting service comes in.
If these two points on your website are poor, your online strategy can become completely inefficient, as mentioned in this article. High loading times can harm your positioning on Google, scare away your visitors, among other problems.