All your studies have been focused on marketing. How did you come to this conclusion?
The thing is that since I was a child, my father always talked to me the essential guide to telemarketing about business. He is an auditor, but he also has businesses in which he made me a part. I was very excited to make transactions and learn about topics that my friends had no idea about at that time because of my age.
I think that is where my appetite for going for more and not stopping both academically and professionally comes from. I currently work as a clerk, and I also have my own projects that are enriched by the experience I gain in the companies where I work.
In 2015 you worked as a marketing manager at Schubert Company. What did you learn during this time?
At that company, I was dedicated to implementing the entire B2C marketing and sales strategy. I was in charge of a team of more than 10 salespeople, in which we proposed different 360 marketing strategies to be able to impact end consumers.
I learned from the traditional sales channel, in which market research is very relevant to find the right insights to satisfy the brand's loyal customers in a shorter time.
